At the recent London showcase conference of the eLearning Network -- the UK’s leading community of eLearning professionals -- three separate UK eLearning leaders made reference to the content of the recently published Instructional Design (ID) paper by Neil Lasher, one of the UK’s leading independent eLearning consultancy and development specialists and managing director of Trainer1. One expert presented Lasher’s views on ID during a main conference session along with Bloom, Gagne, Keller and Honey & Mumford -- all of whom have had significant impact on learning techniques.
Lasher -- author of ‘The four ‘A’s of Learning’, the first published new model of ID specifically for informal, task-based and workflow eLearning -- encapsulates the lessons of 20 years of designing learning and related materials in a series of ID training courses at various venues in the USA over the next few months.
The first of these, from the Trainer1 Academy, is a certificated two-day course, called 'More than Instructional Design', which covers every aspect of ID in eLearning. The course is aimed at both classroom trainers converting to eLearning delivery and seasoned professionals in eLearning wishing to gain new insight.
The course objectives include:
• Understanding the eLearner and what they understand
• What is the blend that is acceptable?
• Content, gimmicks, humor and games
• The psychology of eLearning versus the classroom
• Layout and design considerations to learn from -- how design gets in the way
• How not to create a failure (what turns the user off): learn by others’ mistakes
• What is the ‘e’ in learning and where can it be best deployed?
• Who is the developer and what he is expected to do in the project?
‘More than Instructional Design’ makes its US debut in Atlanta, GA, on June 22 and 23, offered at a price to tempt all. Lasher delivers a further course in Boston, MA, in early August before returning to the UK to run the course at the Sheraton Hotel, at London’s Heathrow Airport on August 31 and September1.
Lasher commented: “This is an instructional design course with a difference. Delegates will explore new techniques, gain a deeper understanding of the user and discuss methods to create engaging content to improve performance.
“Furthermore, we explore informal learning -- which represents 80 per cent of what we learn but only two per cent of our training budgets. This course is a ‘must’ for those considering and using eLearning in the workplace where they have seen that long, boring courses no longer meet the users’ needs.
“This course has attracted a great deal of interest -– with delegates attending from organisations including Nestle, General Motors, Bayer, Hewlett Packard and Procter & Gamble”, he added.
The Trainer1 Academy will be releasing further courses in this series to be delivered in the USA, all aimed at helping to promote self-sufficiency in the creation of eLearning, including: ‘Creating better eLearning’ and the flagship five-day course: ‘JumpStart eLearning’, a course where delegates create an eLearning module with their own content.
Lasher continued: “ELearning is often misunderstood from a learning perspective. Many people who work with the new technologies try to relate classroom-based ID techniques to eLearning –- with, at best, varying degrees of success”.
For dates and times of Trainer1’s 'More than Instructional Design' and other, related courses – both in the UK and USA, contact Trainer1 on 00 44 (0) 20 7264 4844.
About ‘The four ‘A’s of Learning’
Lasher’s Learning Model comprises four key areas:
• Attraction: to draw the user in, engage them and leave them satisfied. It also ensures the user will want to use this learning intervention instead of another.
• Attention: Previous models have focused on how to get the user’s attention. This model shifts the focus to the content.
• Availability: ensures the content is up-to-date and always retrievable. As Albert Einstein once said: “It’s not what you know, but knowing where to find it”.
• Application: drives the motivation to use the new information. The most important stage of the learning intervention design is to entice the user to apply what they have gained in knowledge to a real life situation.
About ‘More than Instructional Design’
Led by Neil Lasher, this is a two day course in instructional design (ID) with a difference.
- Learn the basic principles of Adult Learning Theory for eLearning.
- Understand ‘Best Practices’ for e-course design and methodology.
- Plan course content and media.
- Understand the differences in design theory between class based and computer based learning.
- Understand the resource requirement of eLearning creation.
- Gain a hands-on introduction to ID for eLearning.
Understanding the eLearner and what they understand
What is the ‘e’ in learning and where can it be best deployed
How not to create a failure (what turns the user off): learn by others’ mistakes
Creating the blend that is acceptable
The psychology of eLearning versus the classroom (layout and design considerations to learn from)
What the trainer needs to know
Who is the developer and what he is expected to do in the project?
Content, gimmicks, humor and games
Workshop with a real course designed to explore instructional design versus layout design
Trainer1 is one of the UK’s leading independent eLearning specialists, creating sophisticated courseware for learning. It works in a number of areas including:
• Creating custom-built eLlearning solutions
• Supplying eLearning consultancy to make clients self-sufficient in servicing their eLearning needs – especially in terms of embedded and workflow learning
• Operating as a ‘tools warehouse’ for tools used by Trainer1’s clients
It has lengthy experience in computer delivered learning. In particular, Trainer1 develops, supplies and supports:
• Authoring tools - for the creation of content, meeting SCORM, AICC, LRN, XML, and QTI standards.
• Learning and Knowledge Management tools - for the management and distribution of content, including accreditation and reporting of data within existing databases.
• CSL™. The leading delivery system for workflow learning/ EPSS.
• Tools and libraries to create multimedia content, including image editors, easy to use Flash production tools, libraries of sound, graphics and animation.
• Specialized training events to assist trainers become self-sufficient in eLearning design and production.
• Development services in the creation and maintenance of learning content.
Trainer1’s client list includes international major corporations such as ABN AMRO, Kraft Foods, Deutsche Post (DHL) and Mitsubishi Corporation, along with clients including DCLG, previously know as the Office of the Deputy Prime Minister in the UK, the Department for International Development, and the UK’s Royal Hospital for Neuro-Disability, along with many municipal authorities.
Trainer1 is privately owned and remains a small, friendly company providing high quality product combined with personal service to Blue Chip Companies, as well as small and medium sized enterprises. Trainer1 is a member of many eLearning organisations, and Neil Lasher, Trainer1’s managing director is President (in 2006) of the Global Network of ASTD UK. He also works with standards bodies to ensure technology is meeting the needs of users worldwide, as well as the guidelines determined by the governing groups in the eLearning industry.