Internationalization not only means more competition in recruiting students worldwide, it also means opportunity. Universities are able to choose from a wider range of talent. To aid in the search and selection and help the student and the university to find their perfect match in the plethora of choices, online search databases, social networks and social media are used by higher education professionals.
On-line portals such as studdex for example allow universities, colleges and language schools to “e-present” themselves in front of pupils and students all around the world who search for study programs. Each higher education institution has its own profile where they can market and illustrate more than just their academic calendar year. Using photos and videos they can present award winning research projects and life on campus to attract students. Pupils and students use studdex.com to search for degree programs, semesters abroad, summer programs or language courses. Having found the perfect program they can apply to it straight away online via studdex.
Benefits for teaching institutions include that they can be found instantly worldwide, can use the built in application management features and can view profiles of students that are of interest to them. Universities can use studdex to increase their profile amongst the right target audience and get in touch with them directly. Potential new students can be hand picked according to their country/continent of origin, qualification or interest.
Felix Schulte, Founder and Managing director at studdex, says: ”Roles are often reversed; universities have to apply to the student to get chosen. The choices of institution to chose from increases also because of the standardization and internationalization of bachelor and master degrees. Competition amongst universities toughens and traditional marketing and recruitment tools just won’t cut it anymore.”
studdex (studdex.com) is an online platform facilitating search, application and networking of everything to do with higher education, studying abroad and learning a language. Learners can use studdex to find the right educational institution, apply directly via the portal and talk about their study experience with other members. Universities, language schools and other higher or further education facilities can use studdex to promote their programs and reach their target audience quickly, conveniently and efficiently. Founded in 2008, studdex was set up in Germany by Lukas Wrede and Felix Schulte 2008. The company now has its office in Berlin, Germany.