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NewswireToday - /newswire/ -
Brighton, East Sussex, United Kingdom, 10/08/2009 - This essential resource for nurses and healthcare professionals is powered by the Semantico Information Publishing Platform (SIPP). Using SIPP, publishers can create their own microsites which will appear very different at the user interface.
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Wiley-Blackwell has launched The UCL Hospitals Injectable Medicines Administration Guide Online in partnership with Semantico Limited, a leading provider of services and technology for online publishing. This essential resource for nurses and healthcare professional provides online access to the key information and advice needed for the safe and effective administration of many injectable medicines.
The site is powered by the Semantico Information Publishing Platform (SIPP). Using SIPP, publishers can create their own microsites which will appear very different at the user interface.
SIPP allows the guide to be marketed separately from the main Blackwell Reference Online site, allowing it to address its niche market in a direct way, while retaining the functionality of a much larger online offering. Users will experience powerful searching and browsing capabilities and an easy-to-navigate site that gives them the vital information they need.
Richard Padley, Managing Director, Semantico, said: 'We’re pleased to be able to offer Wiley-Blackwell the flexibility to create varied sites in highly specialised areas such as this. The creation of micro-sites is an approach that is being increasingly adopted by our clients, using SIPP, to maintain user comfort and loyalty when bringing specialised titles online.'
Dr Jon Walmsley, Managing Director (Professional), Wiley-Blackwell said: “Delivery of up-to-date information for the safe administration of injectable medicines is essential in the modern healthcare setting. The UCLH guide is designed to display complex information in a clear and concise manner. The easy-to-navigate format means healthcare professionals can quickly access the information they need at the point-of-care, facilitating professional decision making and promoting patient safety. Wiley-Blackwell is delighted to be supporting this project.”
About Wiley-Blackwell
Wiley-Blackwell is the international scientific, technical, medical and scholarly publishing business of John Wiley & Sons, with strengths in every major academic and professional field and partnerships with many of the world’s leading societies. Wiley-Blackwell publishes over 1,400 peer-reviewed journals as well as 1,500+ new books annually in print and online, as well as databases, major reference works and laboratory protocols.
About Semantico
Semantico (semantico.com) was formed in 1999 to develop online publishing solutions for the publishing industry. Its mission is to be the partner of choice in helping clients realise the full potential of internet technologies for delivering digital information services. Semantico works to make clients' information ever more discoverable, more useful and more valuable.
Semantico's content delivery tool-sets, subscription management products, and hosting and support services enable rapid and robust, customised solutions for a wide range of clients.
Semantico's management team has a considerable breadth of experience in publishing, e-commerce B2B and B2C online sectors. Its strong engineering background allied with a focus on user-centered design processes ensure that it maintains high standards in its existing and new products, while providing the innovation necessary to compete effectively in emerging online markets.
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Megan.Toogood[.]semantico.com 
