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Rotterdam, Netherlands, 2009/10/06 - Longtime software infrastructure and virtualization pioneers Rashied Akrum and Carina Rozendaal started up NovoQuest, helping early stage software infrastructure and virtualization vendors to minimize the risk and maximize results when entering EMEA.
“In the current market conditions, where many large industry players such as Microsoft, Oracle, Sun etc have had to take measures to ensure profitability and ability to grow the business moving forward, it only makes sense for early stage IT/software vendors to enter a new market in a cost-sensitive and effective manner.” says Rashied Akrum, Managing Partner and Co-Founder of NovoQuest.
When the decision has been made to enter the EMEA or European market the question raises on what the best, most successful and cost effective road-to-market is for vendors. The right road-to-market depends on the technology and the company goals but the two main possibilities today are direct business or channel driven. Both of these will require vendors to hire personnel and with the direct business model they are immediately facing a high costs and investments due to the large number of countries with different cultures and languages in the region. The channel model gives vendors more flexibility on hiring own personnel as you can - for a large part - rely on local channel partners/distributors, but still requires upfront investments and costs.
NovoQuest takes away these barriers and leverages all the knowledge and experience to represent IT/Software vendors as a virtual team that supports, markets, sells and maintains the product and the relationship with the end-customer and channel to market. And this with much lower (at least 50%) and more predictable costs. As time is of the essence, we also guarantee that the NovoQuest team will be up-and-running with their technology, business and strategy within a short period of time, accelerating the market entry.
The executive team
“The NovoQuest team is experienced, enthusiastic and knows what it takes to bring new vendors to EMEA. They built Softricity’s EMEA channel overnight and added over 40% of revenues to the bottom line.” says David Greschler, co-founder Softricity.
Rashied Akrum, Managing Partner & co-founder, brings more than 20 years experience in leadership roles he has been successful in building European channels for new emerging technologies. He has an extensive entrepreneurial experience and for the last 15 years he has been building the EMEA channel for and with multiple IT software infrastructure vendors. Carina Rozendaal, Managing Partner & co-founder, has 15 years broad experience of sales, marketing and business development in the computer technology industry with a focus in the last 10 years on building EMEA channels for the software Infrastructure and virtualization market.
Together Rashied and Carina have successfully build new channels, introduced innovative technologies and led market entries with and for multiple vendors in EMEA, like Citrix, Microsoft virtualization, Softricity and InstallFree for over 15 years.
NovoQuest (novoquest.com) offers a market presence and footprint for early stage software infrastructure and virtualization vendors in Europe, Middle East and Africa in a cost effective and efficient manner. Hereby minimizing their risk and at the same time maximizing their result. We achieve this through the unique offering of an experienced, knowledgeable and well known virtual team. The virtual team acts as their EMEA management, marketing and sales team and supports, markets, sells and maintains the product (introduction) and the relationship with the partners and end customer.
By utilizing a knowledgeable and developed channel, an excellent market position in midterm period of time is achievable. The ultimate goal is to have a self sustaining, repeatable and profitable business in EMEA from which the software infrastructure and/or virtualization vendor can build further. We also offer similar and connected services to Value Add Software Distributors and the IT Channel Partners for their markets.