Kids Gurukul, India’s first and largest chain of educational toy libraries, has announced its business expansion plans. Having established presence across Maharashtra and testing the business model extensively in the State (more than 15,000 families are using its services for last three years), it has charted out an aggressive strategy to have centres across all regions of the country.
Targeting the northern region first, Kids Gurukul inaugurated its new centre in Hauz Khas, New Delhi today besides organizing an exhibition of over 1000 educational games and toys, 1500 plus book titles and more than 600 educational VCDs and CD-ROMs at Siri Fort Auditorium, New Delhi. The objective was to display its wealth of offerings to parents, pre-schools administrators, prospective franchisee partners etc.
According to Aadesh Jain, Founder & Managing Director, Kids Gurukul, “Parents no longer need to invest on expensive learning aids that probably shall never be used again once their child grows out of that age bracket. Moreover, they get the best of international quality merchandise under one roof which may not be available at the local stores, owing to Kids Gurukul’s tie-up with leading global brands. Not to forget the large variety that the child can experience which, if bought would cost a fortune.”
The library offerings include wooden toys, puzzles, board games, constructive games, riders and outdoor games, soft toys, electronic (battery operated) musical toys and educational laptops etc. In books, Kids Gurukul has the pre-school series, picture dictionaries, story books and comics. While the CD-ROMs and VCD range includes pre-primary and educational titles, moral stories, mythological stories, cartoon stories, animated movies and computer games.
“We have something for every kid at our library - be it the hand and eye coordination games for the very young or CD-ROMs for the new-age kid who prefers to learn and play on his PC. Parents can join the library for a very nominal subscription of Rs 350 per month (Gold) and Rs 600 per month (Platinum) respectively and can rent educational toys, books and VCDs etc., up to Rs 6000 every month. Annual subscription packages that factor in bulk discounts are also available,” informs Ms. Vinita Gupta, master franchisee for Delhi & NCR.
All that one needs to get started on this exciting business opportunity with Kids Gurukul (kidsgurukul.com) is an investment of Rs 1, 00,000 to Rs 3, 00,000 (depending on the franchise model one opts) and a space of 100 to 150 sq. ft. only. They could be located in residential or commercial premises. This business can be run from home as well and is ideal for housewives who wish to do something constructive in their spare time besides adding on to their collective family income. They can earn anything up to Rs 6, 00,000 to Rs 8, 00,000 per annum making this a minimum investment, minimum risk and yet maximum return proposition.
According to Ms. Meenal Jain, Head – Franchisee Business, “Kids Gurukul offers a proven business model that allows its franchisees to enrich children’s life with fun & joy besides enabling them to earn handsome returns on their investment. We provide the initial set-up support, operational support including continuous assistance and material supply as well as complete marketing to our partners. As of now, we are looking for franchise partners across North India as the region represents immense business potential which is waiting to be tapped.”
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