In a series of proud milestones for Karnataka tourism, the state’s very own luxury train, The Golden Chariot, today launched the first issue of its onboard magazine, Sutradhar – The Storyteller, after its formal production launch early last month.
Recently, in less than a year after its inaugural voyage across Karnataka, The Golden Chariot (thegoldenchariot.co.in) was handpicked as one of the top seven luxury train journeys in the world by Vanity Fair magazine, U.K., chugging along with the finest trains of the world like the Eurostar, Devil’s Nose, and The Orient Express. After completing its first anniversary journey across the state of Karnataka, and achieving a record breaking occupancy level in the first year of operation, the Golden Chariot in association with Confetti Media launched the onboard luxury magazine, Sutradhar, keeping pace with its penchant to establish strong benchmarks in the world of tourism.
Confetti Media (confettimedia.in), one of the leaders of custom media solutions, is a reputed media house known for its editorial excellence and affiliations across borders. Working closely with the key thinkers of The Golden Chariot, Confetti Media has created a unique lifestyle magazine that delves into the culture and heritage of Karnataka, keeping in mind the idea behind the Golden Chariot’s voyage, which goes back through the ages. Speaking about the magazine and its impact on tourism, Mr. G. Janardhana Reddy, the Minister of State for Tourism and Infrastructure Development said “We foresee that Sutradhar will be a key marketing tool for the Department of Tourism in all key initiatives undertaken in the future.”
About the contents of the magazine, Mr. Jothiramalingam, the Principal Secretary, Tourism, Government of Karnataka adds, “This magazine will relive the legendary tales of Karnataka, its people, culture, festivals and cuisine.”
The Sutradhar will be a quarterly magazine that would be circulated onboard The Golden Chariot, as an official guide and travel companion to the guests onboard The Golden Chariot. Speaking about the key elements of the magazine, Mr. Vinod Srinivas, C.E.O. of Confetti Media says “It’s a surprise that most of us want to jump into our neighbour’s lawn when our own backyard is overflowing with beauty, heritage, and such an overwhelming history. Sutradhar is definitely an eye opener, and will reveal and enlighten the true world hidden behind the veil of modernism, to anyone who wishes to understand the rich culture of ancient India.”