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York, North Yorkshire, United Kingdom, 2009/10/03 - Digital marketing agency Neoco has won a new contract with Topman. Neoco will involve online PR and iPhone activity to generate live content and post it across social media channels such as Facebook, Twitter, Flikr, YouTube and Topman’s own blog.
Digital marketing agency Neoco has won a new contract with men’s fashion retail giant Topman after a four-way pitch.
The work will include a multi-platform digital campaign across social media channels including Facebook, Twitter, Flikr, YouTube and Topman’s own blog. Neoco will also be involved in online PR and iPhone activity.
As Topman rolls out its huge store expansion programme on its Oxford Street flagship store, Neoco will also be promoting the re-launch online, talking to online press and influential bloggers and generally generating buzz and awareness.
Four Topman models, tasked with zipping across the capital on Topman branded Vespas will be given an iPhone to create ‘live’ content - which will then be pushed to the Topman blog, Twitter, Flikr and YouTube channels. This will enable fans to keep up to date with, and interact with the activity as it happens. The launch also happens to coincide with the beginning of London Fashion Week.
Benn Achilleas, Director of Neoco comments, “For social and relationship media marketing, Topman is a dream brand to work with. Topman continues to be at the forefront of men’s fashion from a retail perspective, so it needs to reflect this level of innovation and lifestyle online. Neoco has produced a campaign that shows Topman’s commitment to connecting with its consumers, the vast majority of which are online, in channels that can offer something current as well as linking with the retail experience.”
A Topman Marketing spokesperson said, “Neoco has produced a digital campaign that enables our audience to really connect and interact with the Topman brand. We wanted to partner with an agency with a proven track record of delivering results and a genuine understanding of emerging digital media trends. A strong creative narrative, backed up with a workable strategy, has enabled Topman to deliver a cohesive and effective first phase of digital activity to mark our flagship store expansion.”
Topman on Oxford Circus (topman.com) has just launched a brand new upper floor of dedicated menswear to it’s customers which, when fully completed, will increase the current trading space to a massive 23,000 square foot.
The revamped Oxford Street store will be modelled on the New York Flagship store, carrying many of the same shop fits and design treatments. It will be home to all of Topman’s existing ranges and designer collaborations which include TM Design, Lens, the new Ltd range and also mainline collections from MAN designers James Long and Christopher Shannon. It will also launch a host of new additions and service points making the new store on London’s Oxford Street a true menswear shopping emporium.
The new floor which opened to customers on September 17th, two days before the start of London Fashion Week, and introduces ‘Area Two One Four,’ home to the Topman Stylist service, Style Lounge, offering an enhanced personal shopping area. In the same area is an EAT café with free Wi-Fi and the first ever UK Sharps Barbers concession.
For further information on the Topman Oxford Circus store expansion or more detail on any of the concessions or services within the store, please contact Kelly Reed, Topman PR Manager: 020 7291 2721 / kelly.reed[.]topman.com,
Neoco (neoco.com) regencies that brands need to work across multiple media platforms to be successful. Neoco’s solutions range from 'traditional' digital campaigns; websites, banners, viral, email and mobile; to what we call today's 'emerging' digital media; word of mouth, widgets and social networking.
Neoco’s clients include Samsung, Warner Music Group, Microsoft, Aquafresh, Hamleys, Quark, T9, etc.