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Her behavioral research program, the longest running of its kind, has exponentially increased humankind’s understanding of our closest genetic relative. It’s also made the chimpanzees that live in the park beloved, worldwide celebrities.
In honor of this milestone, Wichita-based Greteman Group is assisting with awareness and fundraising efforts to support the Jane Goodall Institute’s ongoing efforts in Africa and its Roots & Shoots youth program, now in 110 nations. The program’s global network offers service and hands-on learning projects to help children connect with nature and care for animals, the environment and their communities.
Greteman Group (gretemangroup.com) was approached because of its proven expertise in strategy-driven design and messaging as well as its commitment to both animals and children.
“As a young woman, Dr. Goodall left behind friends, family and modern comforts for her research in Africa’s ancient forests,” says Sonia Greteman, president and creative director. “We’re forever indebted to her and consider it a privilege to help advance her life’s work.”
Greteman Group-designed fundraising kiosks will be displayed in zoos across the United States that have chimpanzees in their care. The displays employ a playful, kid-friendly design vernacular with a strong call to action, bold branded photography and an interactive element.
“Our goal is to charm and entice families to put in money,” says Greteman. “We have to get their attention without making them work too hard or read too much copy. It has to be fun. And we want to drive them to the website as a way to learn more and give more substantially.”
The wishing-well-concept kiosks engage children by letting them watch donated coins spiral down a hyperbolic funnel (making up to 60 revolutions). Kids often want to drop another coin and another, and even “race” with several coins.
For more information or to make a donation, please go to JaneGoodall.org/.
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