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Helsinki, Finland, 2009/09/30 - Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, published a white paper on Best Practices Market Intelligence for China.
Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, has published a white paper on how Market Intelligence (MI) should best be conducted in China’s diverse provinces, autonomous regions and municipalities, and 600-plus cities. This GIA white paper defines China’s regions based on the government’s “Regional Economical Development” and “11th Five Year Plan” and provides an overview of Eastern China, Northeast China, Central China and Western China. It highlights the challenges of conducting MI in China, and provides practical solutions based on real life case studies and experiences.
“The potential of China’s markets is vast, and opportunities abound for foreign as well as domestic industry leaders alike. The China business landscape however, is constantly evolving. As a result, reliable market intelligence is typically hard to acquire and is a highly perishable commodity. It is critical to understand the market and monitor news and signals in order to identify the trends that will shape the future of business in the country. Numerous progressive companies have learnt to overcome the challenges of doing business in China. And with the right market intelligence and advisory support, many other companies can also enjoy success in the 21st century’s greatest market,” said Nicolas Pechet, Vice President, Global Intelligence Alliance, China and co-author of the white paper, from Shanghai.
As a sign of the growing maturity of the China market, GIA pointed out the growing interest in competitor intelligence and related analysis, particularly in the areas of benchmarking competitors on specific attributes and key success factors, and developing an effective competitive strategy for China. “In addition, there is also a lot of interest in business-to-business customer intelligence; not just in terms of which segments to target, but how best to target and market to them. As domestic consumption in China grows, this trend will only become stronger. Primary research will continue to be the main source of info for actionable intelligence, as secondary information will take a long time to reach levels of availability and reliability seen in the West,” added Josephine Loo, Vice President of GIA Asia Pacific Intelligence Services and Consulting, based in Hong Kong.
Nicolas Pechet, Vice President, Global Intelligence Alliance, China
T: +86 21 6279 0197 - E: nicolas.pechet[.]globalintelligence.com.
About Global Intelligence Alliance (GIA)
Global Intelligence Alliance (globalintelligence.com) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.
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