PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Online General Advertising Slows But Still Grows Finds Frost & Sullivan - Revenues increase by 19% in 2008/09
Online General Advertising Slows But Still Grows Finds Frost & Sullivan

 

NewswireToday - /newswire/ - Sydney, Australia, 2009/09/29 - Revenues increase by 19% in 2008/09.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Despite a first quarter slowdown due to the global financial crisis, revenues from Australian online general advertising grew by 19% in 2008/09 to reach a total market value of AU$510 million. Increased scrutiny due to squeezed marketing budgets continues to drive advertisers towards the online channel, but at the same time there are also demands on the industry for greater accountability and returns on investment from campaigns.

Mobile advertising also grew during the year but it remains at a nascent stage with take-up hampered by a lack of industry standardisation and lack of sophistication in targeting and personalisation. The total value of the mobile advertising market for 2008/09 was AU$7.5 million.

The findings are contained in Frost & Sullivan's most recent annual analysis of the online advertising market, Australian Online General and Mobile Advertising Report 2009-2013. The report documents the trends and performance of mobile and online advertising activities such as display advertisements, electronic direct mail, integrated content, streaming video and email newsletters during the twelve months to June 2009.

The global economic downturn had its biggest impact on Australia's online general advertising revenue in the first quarter of 2009 but by the end of the second quarter the market was showing some initial signs of recovery. Frost & Sullivan predicts that the crisis will continue to impact the market through to mid 2010.

Phil Harpur, Senior Research Manager - Australia and New Zealand, Frost & Sullivan said, "Although 2009's overall growth is slightly down when compared to the 22% increase in 2008, it's still a very strong result given the economic environment. We anticipate that the online general advertising market will experience healthy growth over the next five years, reaching close to AU$1.2 billion in 2014."

Revenue trends
Revenue yields for site display continued to come under pressure due to the shift towards performance based display advertising (such as the cost per click pricing model). Although this trend has been noticeable for some years, it gained momentum in 2009 as advertisers searched for more cost effective solutions.

The report notes that although site display revenues may pick up again as economic conditions improve, the swing towards performance based solutions is expected to grow steadily over the next five years.

Email direct marketing (EDM) was another strong performer, recording a growth rate of 20% during the year. Frost & Sullivan suggests that this is in part due to the strong niche that EDM has created for itself as a high margin activity that capitalises on completed creative campaigns.

Online video's market share increased significantly during the year, used by 25% of respondents in 2009 compared to 17% in 2008. This trend is expected to continue over the next few years especially as advertisers look for alternatives to the mainstream and established online display market.

Online general advertising expenditure
Forty percent of participants indicated that their company's online general advertising budget increased in 2009 compared to the previous year, while 21% of companies indicated a decrease and 37% stated there had been no change. These results suggest greater stability in spending per organisation than in previous years, with a much higher proportion of companies now maintaining or decreasing budgets.

Spending intentions for 2010 point to a steady rise in online general advertising revenues with 26% of companies stating they will be increasing their budgets and 15% planning budget reductions.

Mobile advertising
All Australian carriers are exploring mobile advertising as a revenue stream but to date, such advertising remains the province of major advertisers and brands and the sector is well short of reaching a critical mass of users.

More than half of all respondents (58%) indicated an intention to increase their mobile advertising budget in 2010, but a significant number (36%) stated there would either be no change or a decrease in their current budget.

Frost & Sullivan cautions that it will be at least another three to five years before the mobile advertising industry enters a more mature stage of development and is seen as a mainstream alternative to the Internet and offline channels such as print and broadcasting.

Australian Online General and Mobile Advertising Report 2009-2013 is part of the Frost & Sullivan Digital Media Advertising Program 2009 subscription. The report analyses trends in online general advertising during the twelve months ending 30 June 2009. For the purposes of the research, online general advertising includes online display ads such as banners, skyscrapers and pop-ups; e-newsletters; email direct marketing; online video; sponsorships and integrated site content; and other activities. Data for the report was gathered through interviews with 220 senior management level executives with control or insight into the business' marketing budget and strategy.

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Advertising PPC Classifieds - PURCHASE industry keywords tags / Banner Ads. Click HERE for details!.

 
  Your Banner Ad showing on ALL
Advertising/PPC/Classifieds articles,
CATCH Visitors via Your Competitors Announcements!


Online General Advertising Slows But Still Grows Finds Frost & Sullivan

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Frost & Sullivan |
Publisher Contact: David Bass 
+61.2.9967.8022 david.bass[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Advertising/PPC/Classifieds via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Advertising/PPC/Classifieds Most Recent Related Newswires:

Leading Press Release Newswire and Market Research Report Distribution Service Network Celebrates 10 Year Anniversary
Amobee Named in Fortune Magazine’s 100 Best Medium Workplaces
Bitmedia.io Ups Fraud Detection Abilities, Researching Blockchain Applications for Ad Sector
CDK Global Becomes Technology Partner for Inland Group
Amobee Launches Triggers Digital Advertising Solution to Target Consumer Mindset
CDK Global Officially Opens New Cincinnati-Based Customer Experience Center
CDK Global and TradeRev Introduces Dealers Unique Live Auction System
Amobee Announced as Snapchat Partner
Maxus Launches Global Exchange Programme Giving 75 Employees A Working Adventure of A Lifetime
Frost & Sullivan Highlights AdTheorent’s Exceptional Growth in the Digital Advertising Industry
Cygnus Cargo Carrier with Pressurized Cargo Module by Thales Alenia Space, Headed for the International Space Station
Switch Concepts Announces its Partnership with Forensiq
Amobee Brand Intelligence Technology Expands Globally
Socialbox.biz Jumpstarts New Digital Storage Solution
Dentsu Announces Acquisition of French Cross-Activation Agency ZoneFranche

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)