CREW Marketing, a provider of retail sales, marketing, merchandising, training, support and corporate services to all facets of the retail industry, has teamed up with Ping Mobile, a Mobile Marketing and Technology company providing trackable, campaign-based mobile marketing services, to provide retail industry clients with the unique PingRewards™ text message advertising and marketing service.
William Browne, Vice President of Sales, CREW Marketing stated that "we are excited to bring the PingRewards™ service to our existing and new clients as a new, inexpensive and effective way to help our clients maximize their advertising and marketing dollars."
Retail clients sign on as advertising partners via a “pay per text message” mechanism that allows them access to a brand new, performance-based, and revenue generating channel of communication with customers who they would otherwise not be able to reach.
These customers sign up for free through a double opt-in registration process, ensuring full acceptance and eagerness to receive these marketing messages, making the PingRewards™ mobile lists 100% targeted, as well as premium and exclusive to each of the participating retailers.
The PingRewards™ text messages, coupons, vouchers and marketing promotions are then redeemed and cashed-in at participating store locations.
“Ping Mobile’s partnership with CREW Marketing allows us to bring very targeted and specialized marketing services to our joint client roster,” said Ping Mobile CEO Shira Simmonds. “The collaboration allows us to cover every aspect of our clients’ mobile marketing needs. Ping handles nationwide mobile campaign set-up, marketing and promotion management, tracking and reporting; and CREW handles employee training, in-store advertising and logistics, on-the-ground buzz agents and nationwide signage and poster distribution.”
The in-store posters allow customers to text in any client keyword and receive their text promotion within 15 seconds. Ping’s back-office system automatically tracks each text message that is sent and supplies clients with reports on campaign success.
About Ping Mobile, LLC
Ping Mobile, LLC is the leading provider of mobile marketing promotions, coupons and vouchers, enabling retailers and vendors to communicate directly with their customers via their mobile phones.
Ping Mobile currently provides the PingRewards™ Service free to all users, who receive marketing and promotional messages based on shopping preferences that they’ve defined during registration. The double opt-in procedure ensures that Ping Mobile’s clients receive exclusive, premium and 100% targeted mobile number lists to use for their ongoing marketing, advertising and promotional activities.
Ping Mobile LLC is headquartered in Teaneck, NJ, with satellite offices in Austin, TX and Tel Aviv, Israel.
About CREW Marketing
CREW Marketing (crewmarketing.com) is the premier sales, marketing and retail merchandising organization offering seamless programs that provide quality, continuity and rapid response to fulfilling the needs of your changing retail market conditions.
CREW is a single source provider, committed to providing the most experienced sales, marketing & retail merchandising service people in North America, and is a privately owned LLC with 1200 employees in six (6) offices in NYC, Dallas, Chicago, San Francisco, Seattle and Atlanta.