ion interactive, the leading provider of landing page software, today announced that the company’s President & CTO, Scott Brinker, and Executive Vice President, Anna Talerico, have been invited to speak at 7 key industry events this fall. The series of speaking engagements highlight the online advertising industry’s growing focus on optimization and ROI through better post-click experiences. Along with its clients, ion will speak at prestigious industry conferences through the end of 2009, including SMX East, MarketingProfs Digital Marketing Mixer, and PubCon Las Vegas.
“A few years ago, online marketing conferences were almost entirely focused on how to get the click,” said Anna Talerico, Executive Vice President. “But the industry has shifted focus, and maximizing ROI through better post-click experiences is starting to take center stage.”
At each event, conference attendees will get an inside look at the landing page best practices and strategy for creating and implementing conversion-focused landing page programs.
Fall 2009 Speaking Engagements / MarketingProfs Virtual Conference:
• Digital Marketing World — Wednesday, September 16th
Talerico & ion client Arden Buchanan, Wellpoint, Inc. will present “High-Performance Landing Pages for Demand Generation”. They will discuss how to generate more leads through landing page best practices & analysis.
• MITX Marketing Tech Series — Tuesday, September 29th, Boston, MA
ion interactive President & CTO, Scott Brinker, will speak at the MITX Marketing Tech Series event, “The Next Generation of Website Personalization”. Brinker will discuss how to use personalization to improve results.
• SMX East — Monday, October 5th, New York NY
Brinker will speak on the panel, “Increasing Conversions Through Better Usability”. This panel will discuss how improving user experience can increase conversions.
• Masters of Business Online — Wednesday, October 21st, Carmel, IN
ion will present, “How to Develop a High-Performance Landing Page Program”. This session will explain how to develop a high performance landing page program, with actionable tips and best practices to implement immediately.
• MarketingProfs Digital Marketing Mixer — Wednesday, October 21st, Chicago, IL
Talerico & Buchanan will present “High Performance Landing Pages that Convert Customers”. They will team up again to discuss how to improve landing page performance with advanced landing page strategy and best practices.
• EM9 — Thursday, October 29th, Atlanta, GA
Susan Delz, with ion’s account development team, will share landing page best practices and case studies at the eMarketing Association annual event in her session “Easy Landing Page Tests that Increase Conversions”.
• PubCon Las Vegas — Thursday, November 12th, Las Vegas, NV
Two heads are better than one. At PubCon this year Talerico & Brinker will speak together on the panel, “Post-Click Marketing: Landing Page Optimization”. The session will cover post-click marketing tactics and best practices to improve online conversions.
About ion interactive
Founded in 1998, ion interactive (ioninteractive.com) is the leading provider of advanced landing page software that maximizes PPC, email and online advertising performance. ion’s groundbreaking web-based platform, LiveBall, enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance. In addition, ion provides a range of professional services that complement its software platform, including consulting, strategy and communication development, implementation, creative services, support and training, and best practices. ion’s clients include Fortune 500 companies and start-ups in a range of industries including software/hardware, consumer packaged goods, manufacturing, publishing, education and utilities. The company is privately held, with offices in Florida and Massachusetts.