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It allows fans to follow the progress of the show’s dancing couples through a specially developed interactive image – designed to replace the static images traditionally used by third-party online media sites. Fans can rollover and explore the promo to view exclusive backstage shots and quotes from the celebrities, which will be automatically updated on a weekly basis. The promo also pulls in tweets from the show’s official Twitter page, so fans can see the latest topics of conversation and are encouraged to share their views.
Freely available across a range of online titles, this innovative promo from Collective will help media owners increase repeat visits to their site as Strictly Come Dancing fans come back for the latest on the show.
This promo is the latest example of Collective’s creative and strategic developments with the BBC, which have also seen the agency deliver projects for Radio 1, Radio 2, 1Xtra and Radio 3.
Greg Doone, Managing Director of Collective, comments: “Strictly Come Dancing is an enormously popular show and its fans always want to know more. We’ve delivered this innovative solution for the BBC under tight deadlines and working creatively with a disciplined brief. It’s been a great project to work on and shows the potential to bring the entire BBC image library to life with information-rich interactivity.” For more info, please visit strictlycomedancing.tv/.
About Collective
Collective (collectivelondon.com) is a London-based digital creative agency that creates remarkable websites and brand-driven campaigns. Renowned for its collaborative approach and innovative use of rich media, Collective’s current clients include Honda UK, BBC, Adventure Ecology, Callaway Golf, RDF, learndirect, ESPN and EA Games.
Formed in 2003, Collective’s team is currently 40 strong.
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