NewswireToday - /newswire/ - Casa Grande, AZ, United States, 09/21/2009 - In increasing numbers baby boomers (people born between 1946-1964) are using social media to communicate, cooperate and collaborate. A new Twitter-based initiative helps Baby Boomers gain access to a community of over 500 professionals.

@BoomerAuthority today officially launched - populated with 500+ “following professionals” from Boomer Authority™ - a leading professional networking community of experts, organizations and online media properties that specialize in the 50+ active aging, Baby Boomer marketplace. The new initiative is poised to make Twitter the tool of choice for how baby boomers can obtain help on just about any Boomer-related topic.

“We wanted to create a simple but compelling value proposition,” said Martin Diano, creator of Boomer Authority™ and founder of The 46-64 Boomer Initiative™. “That value proposition being the ability to connect baby boomers, in real time, to a network of talented professionals to obtain timely advice when they need it most.”

Diano said the concept is remarkably simple: “Use Twitter as a communications tool to improve the relationship between professionals and organizations and baby boomer consumers.”

The free service marks a fundamental shift in the way marketers of products and professionals selling services reach the baby boomer consumer, from one-way communication to one of listening and individual response. Through Twitter, @BoomerAuthority connects baby boomers to qualified professionals who will first listen and then help them with their questions.

“At its most basic,” said Diano, “@BoomerAuthority is an ask-the-expert program, which places professionals in a two-way conversation with a potential Baby Boomer buyer/client.”

Register as a Boomer Authority™
Experts and organizations possessing special expertise that especially helps Baby Boomers with either a product or a professional service, may join the Boomer Authority™ community of experts FREE by entering your profile at the Boomer Authority™ community site.

About Boomer Authority™
Boomer Authority™ (boomerauthority.org), a program of The 46-64 Boomer Initiative (the46-64boomerinitiative.org), is a leading interactive professional networking community comprised of experts, organizations and online media properties that specialize in the 50+ active aging, Baby Boomer demographic.

Agency / Source: Martin Diano Agency, LLC

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