Oxigen Services India Pvt Ltd, an IT-enabled multi- services platform and distributor of Recharges, Prepaid subscriptions and Bill payments, today announced a tie-up with PVR cinemas, India’s largest chain of multiplex cinema exhibition player to book movie tickets through Oxigen’s pan India retail network of approximately 5000 digital web vendors and OxiCash wallet users on the PC. This will enable movie goers to walk into any Oxigen outlet and book tickets for PVR cinemas.
Whats more, Movie goers who are net savvy can book PVR tickets directly on the Oxicash website. This is a first of its’ kind arrangement where PVR tickets are being made available outside of their own portal.
Announcing the tie up, Oxigen Services India Pvt. Ltd. Founder Chairman and Managing Director, Mr. Pramod Saxena said, “With this tie up Movie-Goers will have the unique advantage of buying confirmed PVR tickets at any of the Oxigen’s 5000 retail touch points, or directly using their Oxicash Wallet. We see huge potential for growth i Entertainment Retailing. The association with PVR cinemas reiterates our commitment of leveraging the platform of e-commerce and technology to bring futuristic, value-added services to the customer’s doorstep.”
Speaking on the tie up, Mr. Atul Luthra, PVR cinemas said, “PVR is constantly looking at providing innovative ticketing options and extended reach and accessibility to our customers and partners. This association with Oxigen adds a lot of value for both the establishments as well as customers, who will now have, “Anytime, Anywhere” availability of PVR tickets.”
With the first ever tie up with PVR cinemas, Oxigen will provide easier access and convenience with movie buffs who can now directly go into Oxigen outlets or simply log on to pvrcinemas.com the PC and book tickets for the PVR shows. This affiliation is one of the many initiatives taken by Oxigen to expand the base of IT-enabled services to its customers.
About Oxigen Services India Pvt Ltd
The primary focus of Oxigen Services (myoxigen.com, oxicash.in) has been on Recharge, Subscriptions, Billing and Payments through Electronic Distribution.
Oxigen handles aggregation of Prepaid Mobile Recharge, Bill Payments and Subscriptions, for all leading Telecom Operators, Internet Service Providers, Direct-to-Home TV (Dish TV, Sun Direct, Airtel Digital, Big TV and Tata Sky), Prepaid Radio (Worldspace), Prepaid Value-added Services Railways, Bus and Airline ticketing, and now, movie ticketing, on a single platform.
It has a plethora of other services in the pipeline like Utility Bill Payment Services, Insurance, Travel, Cinema, Gaming, Applications and Video content, that can be accessed by consumers’ through, OxiCash, a prepaid stored value virtual ewallet.
This Platform further distributes these services to Oxigen’s pan-India retail network of approximately 75,000 touch points, which is expected to expand to 200,000 by 2010.
PVR (pvrcinemas.com), a pioneer and a trailblazer in Multiplex development in India, is the largest cinema exhibition player in the country today. The company began its commercial operations in June 1997 with the launch of PVR Anupam in Saket, India's first multiplex.
By introducing the multiplex concept in the country PVR Cinemas brought in a whole new paradigm shift to cinema viewing experience, high class seating, state of the art screens and audio visual systems. This catapulted the company to command a significant presence in New Delhi, National Capital Regions like Gurgaon & Noida, Bangalore, Hyderabad, Mumbai, Lucknow and Indore, making it the largest cinema exhibition chain in the country.
PVR, in order to solidifying its exhibition growth and strength also ventured into the business of film distribution, set up PVR Pictures, a fully-owned subsidiary of PVR Ltd. PVR Pictures, a strategic business unit, specialises in acquisition and local distribution of films.
The company in order to fuel its charted expansion plans has recently listed itself on the stock exchange raising Rs. 150 crores from the market.