Release date: 2009-09-15

Dannie Francis CEO at Cellcity Pte Ltd to Speak at Directional Media Strategies 2009

(Newswire Today) —  Singapore, Singapore, 2009-09-15 - Dannie Francis, CEO at Cellcity Pte Ltd to speak at Directional Media Strategies 2009, The Kelsey Group’s annual Yellow Pages conference, Sept. 22-24 in Orlando, Florida.


Cellcity Pte Ltd, a leading solution provider to the directory publishing industry, today announced that its CEO, Dannie Francis, will be a featured speaker at Directional Media Strategies 2009: The Multiplatform Opportunity.

Directional Media Strategies 2009 (DMS ’09) is The Kelsey Group’s 30th Yellow Pages and directories conference to be held on Sept. 22-24, 2009 at the Hyatt Regency Grand Cypress, Orlando, Florida.

The Kelsey Group is partnering with the Yellow Pages Association in programming and marketing this year’s event, thus creating the most complete and dynamic conference covering the global Yellow Pages business.

Francis will participate on a panel titled, “The Yellow Page App Store: Product Demos”, scheduled on the first day of the conference at 5pm.

“Directory publishers have the opportunity to take advantage of the tremendous growth being experienced by the mobile device sector,” says Francis.

He adds, “Recent advances mean directory publishers can become mainstream content solution providers and assert themselves as the preferred platform for local search as well as the preferred platform for SMEs and consumer brand advertisers. But they must become pervasive. That means adopting a multi-device distribution solution and Cellcity will be showcasing just such a solution at DMS’09.”

“This is an extraordinary period in the evolution of the directory publishing industry—a new, multiplatform business model is forming before our eyes, creating opportunities for both traditional and new media players,” said DMS ’09 Conference Chairman Charles Laughlin, senior vice president and managing editor, The Kelsey Group.

“DMS ’09 will bring together the most influential companies and executives in the global directional media business to share their views on today’s challenges and the strategies that are shaping the multiplatform future,” adds Laughlin.

About Cellcity Pte Ltd
Cellcity ( is a world leading mobile applications developer and digital advertising solution provider.

Cellcity’s two primary solutions for the digital publishing industry include its code-named YP2Go solution, a “develop once publish to many” device scenario enabling digital publishers to have a mobile solution that works on any type of mobile phone, and its innovative AdServeX, an integrated advertising and marketing services platform designed to extend and create new revenue streams for digital publishers.

About DMS ’09
Directional Media Strategies 2009: The Multiplatform Opportunity (DMS ’09) is The Kelsey Group’s 30th Yellow Pages and directories conference dedicated to the future of the Yellow Pages industry. In 2009, The Kelsey Group is partnering with the Yellow Pages Association (YPA) to bring DMS ’09 to the widest and most diverse audience of senior executives from across the global directional media industry.

DMS ’09 will reflect the challenges and opportunities presented by the changing local media landscape. Sessions will cover the priorities of today’s traditional and online publishers, which must balance the need to focus on the basics—selling and publishing the best directory products they can in the current economy, while finding ways to achieve sustainable, long-term growth and strategic advantage in a multiplatform marketplace. For more information regarding DMS ’09.


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