Barratts Priceless is rolling out customer reviews across its portfolio of six specialist shoe websites, and has appointed social commerce technology company Bazaarvoice to implement, host and moderate its Ratings & Reviews platform.
The nationwide chain, which has 435 stores and concessions, is asking customers to provide feedback about products they buy on Barratts, Pricelessshoes, minibarratts, petitfeet, bigshoeboutique and discountshoestore.
Customers are being offered incentives to participate; with competitions such as the chance to win a £100 gift voucher running on each website. Barratts Priceless will work with Bazaarvoice’s community managers to drive review volume.
“We'll be measuring the increase in conversion and the signs are good,” said Ken Platt, Head of E-Commerce at Barratts Priceless. “It’s going to benefit the business in lots of ways – for example we’re liaising with buyers and our customer service department to act on feedback; be it ensuring consistent stock levels of more popular items or improving products. We’ll use customer content in as many areas as we can.”
Barratts Priceless (Barratts.co.uk) is also exploring opportunities to use customer review content in-store and in its printed catalogues.
“Barratts Priceless sees how potent the customer voice is to fellow shoppers and the value it brings to all areas of the business,” said Sam Decker, Chief Marketing Officer at Bazaarvoice. “The retailer eventually intends to put inserts into parcels both in-store and when sending online orders – not only engaging customers with fellow shoppers’ reviews, but driving each consumer back to the website.”
Bazaarvoice (bazaarvoice.co.uk) is a social commerce technology company. It helps over 525 brands globally including Argos, Boots, Halfords, Wickes, Thomas Cook, QVC and Boden to harness and amplify customer online word of mouth.
Bazaarvoice’s products - Ratings & Reviews™, Ask & Answer™ and Stories™ - are social commerce applications that drive sales. They enable customers to review products, ask and answer questions and share stories online; enhancing the online shopping experience and allowing them to make more informed and rewarding purchase decisions. Benefits for the retailer include content ownership, seamless customisation, increased search engine optimisation impact, advanced analytics and syndication across the web. Retailers can also leverage the content generated across on and offline marketing channels.
Founded in 2005, Bazaarvoice has offices in the UK, US, France and Singapore. The company was named in 2007’s Red Herring Global 100.