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Small Businesses Produce Big Returns Using Video Online - The technology behind creating and sending videos online truly has been tucked
Small Businesses Produce Big Returns Using Video Online


NewswireToday - /newswire/ - Roscoe, IL, United States, 2006/05/23 - The technology behind creating and sending videos online truly has been tucked "behind the scenes," leaving would be users of this most effective marketing tool to face the really serious questions, like: what's better; good looks or good sales?.

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Small businesses have been slow to adopt the use of video online partly because they're unsure of what, where, when and how to do it right. Internet Consultant, Liz Micik, today announced the launch a new website, to fill the void. She will also offer a series of briefings open to any individual or business in the stateline area interested in learning more about how to profit from online video use.

“Right now, we've got a "man bites dog" situation on our hands," Micik said. "anyone with a PC, an Internet connection and a webcam can switch from text to videoemail, talk to friends and family using video instant messaging, easily post videos on websites and even create and broadcast their own live TV programs. The technology is now easy enough for anyone to master in minutes. How to create the right video content to fit a particular need is where most businesses make costly mistakes."

Micik has gathered links to more than 25 examples of streaming videos created and used by individuals and small businesses on the usevideoonline website. Only one of the videos was shot and edited by a professional videographer, though many are intended for use as company commercials.

Micik's favorite example literally is a home movie. It comes from a realtor who refuses to pay for the professionally produced virtual home tours popular in her area. Instead, Ms. Charmaine Hornick of Las Vegas, NV, relies on a friend to hold the camera while she personally walks through a home tour. Hornick says her use of video alone has helped her sell more than 16 houses.

“The most difficult part of the video production process for most people is not technical,” Micik explained. “It’s getting over the idea that what they produce has to rival what comes out of Hollywood. What people see on this site is what really works, what’s bringing in 30% more responses for an average sales message, and why more companies are committing more of their advertising and marketing dollars to video use online.”

Micik is also offering introductory briefings in her area on the emerging online video marketplace, the business behind the tools she uses and how they will be reshaping business over the next five years. She expects to offer an online version soon.

“Once someone has a chance to use video for themselves, they’re hooked,” she said. “My goal is to get people over that initial hurdle to video adoption now, so when the really big changes arrive in four or five months, they’ll already be enjoying the benefits of being way ahead of the pack.”

Liz Micik ( is a 27 year veteran marketer who has spent the last 10 helping clients use the Internet; from building their first website to building and executing Internet marketing strategies that drive results. Increasingly over the last two years, those strategies have included video use as both a marketing and daily communications tool. In addition to consulting, Micik has written numerous articles, reports and two books on multimedia use online and is a frequent speaker and workshop facilitator on the subject.

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Small Businesses Produce Big Returns Using Video Online

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