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de-construct and Molecular Launch Global Online Re-branding Campaign for Insurance Company Alico - Creative partnership marks new phase in insurance giant’s core digital strategy
de-construct and Molecular Launch Global Online Re-branding Campaign for Insurance Company Alico

 

NewswireToday - /newswire/ - London, United Kingdom, 2009/09/03 - Creative partnership marks new phase in insurance giant’s core digital strategy.

   
 
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de-construct, a digital marketing and communications agency and part of the Isobar network, today announces the launch of a long-term brand campaign to establish Alico as the leading global insurance company.

de-construct will work in partnership with fellow Isobar interactive agency Molecular to help Alico explore the full potential of its digital channels. Alico is one of the largest and most diversified international insurance companies in the world with 19 million customers in more than 50 countries and de-construct will utilise digital channels to define the new Alico brand by adding real value to the customer’s experience.

The insurance giant went through a re-brand process at the beginning of the year and de-construct were appointed to develop the new brand guidelines for online properties. The first project coming out of this focus is Alico’s global corporate hub.

Digital creative agency de-construct has partnered with Molecular’s experience design and technology experts to create an engaging online experience and is channelling its expertise in digital brand expression, digital brand roll-out and world-class interaction design to deliver a full worldwide roll-out of the new Alico brand identity for the new sales sites that will launch later this year.

Next year will see a host of digital activities that will highlight Alico’s broad-reaching global footprint and deliver a significant competitive business advantage within the insurance market.

Kevin Holloway, Client Services Director at de-construct says: “Alico has a clear vision for how digital can support its business objectives and we look forward to working with our Isobar partner Molecular to help Alico realise its global ambitions.”

Nicholas Wright, senior vice president of eCommerce and Digital Marketing at Alico says: “We are entering a new phase in the history of Alico and an engaging digital presence is core to our plan to help the business move forward. We have confidence that our partnership with de-construct and Molecular will surpass our expectations.”

About Alico
Alico (alico.com) is a leading international life insurer with a unique heritage of serving customers across the globe for over 85 years. The company provides consumers and businesses with products and services for life insurance, accident and health insurance, retirement planning, and wealth management solutions. Through an extensive network of over 40,000 agents, brokers and financial institutions and 11,000 employees across 54 countries, Alico services 19 million customers worldwide.

Alico has branch offices, subsidiaries and affiliates in emerging, developing and developed markets in Europe, Asia, the Middle East, Africa and Latin America. Alico is domiciled in Wilmington, Delaware and has regional headquarters in Tokyo, Paris, Athens, Dubai, and Santiago, Chile.

In the UK, Alico is one of the leading providers of pensions, protection, investments and wealth management services. Aimed at providing flexible, tax efficient financial solutions, we offer a wide range of products specifically designed to meet the varied needs of our clients.

About de-construct
de-construct (de-construct.com) is a strategic digital communications agency with a passion for good design, creativity and ideas.

Formed in 2001, de-construct brings together award-winning expertise in design, marketing, advertising, product design and technology to deliver smart and effective communications. We work side-by-side with our clients as strategic partners, immersing ourselves in their business and audiences, introducing new thinking through research and then crystallise our consultancy into a creative campaign embracing the full spectrum of digital platforms.
Clients include: Panasonic, Adidas, Chivas Regal, Jimmy Choo and the Barbican.

de-construct has offices in London and Amsterdam and is part of the Isobar network. Collaboration is fundamental to our innovative and flexible approach, and our aim is to make the experience of being a de-construct client the most enjoyable and inspiring experience.

About Molecular
Molecular is a top interactive agency that partners with results-driven companies to create highly effective, cutting-edge digital design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the nation’s leading brands, including adidas, Fidelity Investments, HumanaOne, Reebok and Talbots. Headquartered in Boston, Molecular also has offices in New York and San Francisco.

About Isobar
Launched as a digital division of Aegis Media in May 2003, Isobar is the world’s largest digital marketing network and is uniquely structured for an interconnected digital world. Isobar provides the vision, infrastructure, tools and processes that link a network of some of the very best digital agencies in the world - all fully owned and driven by a clear vision of the future business world.

 
 
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de-construct and Molecular Launch Global Online Re-branding Campaign for Insurance Company Alico

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