NewswireToday - /newswire/ - London, United Kingdom, 09/02/2009 - Jigsaw is excited to introduce the beautiful AW09 collection, celebrating sumptuous fabrics, rich colours and striking silhouettes with the brand’s signature focus on British eccentric dressing and attention to detail.

The mood of Jigsaw’s AW09 collection is sophisticated and classic with a focus on the reworking and embellishment of classic shapes and styles to create contemporary & must-have women’s clothes. Gold satin is lifted with a flash of bright amethyst, luxurious deep grey velvet is given a light touch with 1940s-style bows and the perfect black cocktail dress is lent an art deco feel with intricate silver bead embellishment. Fabrics are luxurious; satin, velvet and brocade shine in vibrant jewel colours. Emerald, amethyst, fuchsia and chartreuse are tempered with deep greys and neutral tones.

Classic styles are given a new lease of life for the new Autumn Winter season and form the basis of key fashion clothing pieces for AW09. Jigsaw’s new silhouette reworks timeless shapes to bring them right up to date – playful extravagance is channelled through bell sleeves, beautiful eveningwear, clever detailing and worked and re-worked embellishment. Frills, bustles, asymmetric cuts and sharp silhouettes turn tweed skirts, neat women’s cardigans and warm wool jackets from ordinary daytime outfits into Jigsaw’s AW09 statement pieces.

The Jigsaw Story
Jigsaw was founded in 1972 by John Robinson, with the first ever Jigsaw store in Hampstead. Still privately owned by John and his wife Belle, Jigsaw now boasts 47 stores across the UK and 7 stores in the US. In November 2008 Jigsaw launched its first foray into the beauty arena, organic bath and beauty line ‘Jigsaw Organics’ - a project which is particularly close to the heart of John Robinson, who is also an organic farmer. November 2008 also saw the launch of Jigsaw’s fully transactional website, online clothes store - jigsaw-online.com. This opened the doors of Jigsaw to customers anywhere at anytime - still retaining a pure, relaxed shopping environment which has become a cornerstone of the Jigsaw brand, right down to the moment the beautifully packaged polka dot-clad purchases arrive on customers’ doorsteps.

Agency / Source: Pod1 Ltd

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