Scala Certified Partner Eyecatching Media (Cyprus) has created a retail banking and community network that offers Cyprus’ Cooperative Bank customers in rural branches the same benefits as urban customers, including information on the latest financial products and services, interest rates, exchange rates and local business messaging received via a Scala-powered digital signage network.
Founded in 1937, the Co-operative Central Bank (“the Co-op”) provides banking services to rural communities across Cyprus. Through 160 societies and 470 branches, it operates as a centralized non-profit facility providing private and commercial banking, personal and corporate insurance, and lending and liquidity services.
Within this Society, the following banks have adopted digital signage: Limassol Co-operative Savings Bank, Nicosia Co-operative Savings Bank, Aradippou-Dromolaxias Co-operative Bank, Konteas Co-operative Bank, Strovolou Co-operative Bank, Kato Varwsion New Co-operative Savings Bank, Pylas Co-operative Bank and Daliou Co-operative Bank. These Co-operative Banks turned to digital signage to address three main business challenges:
• With branches geographically dispersed, reaching customers quickly and effectively was difficult, as was communicating accurate, up-to-the-minute, time-critical information.
• Each bank marketed itself differently, so customers were presented with a variety of different brands and visual treatments.
• The banks wanted to generate additional revenue for stakeholders through the creation of an advertising mechanism for non-competitive advertisers in the local community.
The banks’ adoption of digital signage to overcome these challenges began in 2002 when Limassol Co-operative Savings Bank and Nicosia Co-operative Savings Bank partnered with Eyecatching Media to design, develop and operate their digital signage deployments.
“These banks are innovative businesses, and it was no surprise when they originally approached us to help them design, develop and build their network. What we found particularly rewarding was their intention to use the network to provide a genuinely enhanced service for rural customers and to support key brand values by helping the local community however it could,” said Theo Leonidou, CEO of Eyecatching Media.
Each bank branch uses one or two 40” LCD screens positioned strategically, mainly above or adjacent to the customer service counters, to enable waiting customers to clearly view the screens’ content which runs around 20 minutes to reflect an average waiting time of 10 to 20 minutes.
In a typical Co-op branch, a program consists of a branded channel identity; key Co-op or affiliate products and services; news of the Co-op’s corporate social responsibility efforts; relevant corporate news, announcements and customer invitations; real-time information with editorial and promotional information; and community and commercial messages from local advertisers.
Because customers and staff require up-to-date information on financial issues, this content is updated regularly using Eyecatching Media’s Infobase service. In total, the network uses 25 connected Scala players to manage distribution, playout and auditing for compliance purposes.
Additionally, the Co-op network provides an opportunity for local business customers of the bank to reach the local community by advertising their products and services on a branch-specific basis. Typical clients include hair salons and restaurants.
The entire Co-op digital signage network is based on Scala, which Eyecatching Media selected to power the content creation and management process for the banks based on its track record, reliability and scalability. Additionally, much of the content for the Co-op’s network is created using Scala Designer, which works seamlessly with Scala’s player software to provide a content creation, scheduling and distribution service.
“The Co-operative Bank’s use of digital signage to ensure that rural customers experience no ‘digital divide’ from those living populated areas is commendable, as is their approach to providing their local business customers with the opportunity to reach the local community quickly and effectively,” said Oscar Elizaga, VP EMEA, Scala. “I’m delighted that Eyecatching Media specified Scala for this network and that we’ve been able to offer real benefits to these banks, their staff and their customers.”
About Eyecatching Media
Eyecatching Media (Cyprus) Ltd was founded in 2008; however, the founders of have been involved in the digital signage industry for the last ten years, since its actual global evolution. During these years, the senior management of Eyecatching Media (eyecatcher.gr) has carried out many projects in Cyprus, Greece, and other foreign countries. The company’s major aim is to use digital dynamic signage to manage and communicate promotional, advertising and informative messages in the "out of home" environment. Furthermore, one of Eyecatching Media’s goals is to develop synergies with companies in Retail, Advertising and Media in order to build digital signage and media networks that will absorb advertising budgets.
Driving more than 300,000 screens worldwide, Scala (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries.