As handset-based mobile resource management (MRM) applications for tracking field service workers reach feature parity, future success in this very competitive sector depends in large part on creating true vertical-specific solutions. MRM software developers and their channels are equally aware of the importance of improving the ability to connect these solutions to multiple corporate back-end systems, including dispatch, payroll, customer resource management (CRM), and inventory management.
New analysis from Frost & Sullivan (wireless.frost.com), 2009 North American Mobile Resource Management (MRM) Markets - Handset-based Solutions, finds that the market earned carrier-generated revenues of approximately $86 million in 2008, and forecasts this to reach $973 million in 2014.
If you are interested in a virtual brochure, which provides a brief synopsis of the research and a table of contents, then send an email to Jake Wengroff, at jake.wengroff[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country.
Handset-based MRM workforce management solutions continue to leverage the power of wireless and global positioning system (GPS) technologies, marketing a hard-dollar return on investment (ROI) that makes Chief Information Officers (CIOs), and line of business (LOB) heads sit up and take notice.
However, this sector is also evolving to the point where all these solutions have been shown to provide essentially the same set of core capabilities. These capabilities include employee tracking, geofencing, maps and navigation, wireless timecards, and intelligent dispatch.
"If you're a company with a tight IT budget, and a crowd of MRM suitors is knocking on your door, how do you decide who wins your business? It is going to be the provider who can most closely – and most quickly – satisfy your unique business requirements," explains Frost & Sullivan Senior Industry Analyst Jeanine Sterling. "That means not only designing solutions that are very vertical, but also expertly connecting these solutions to an industry's favorite corporate software."
Such responsiveness is critical in the current economic climate, in which IT decision-makers are questioning every application's immediate relevance and value.
"Our 2009 survey of IT decision-makers pointed to two major purchase barriers when it comes to these GPS-enabled field service solutions," observes Sterling. "The first centered on a perceived lack of need; the second could be summarized as 'I know I need it, but I just cannot justify it financially.'"
Designing vertical-specific solutions and ensuring an easy fit with current corporate software from key vendors such as ADP, SAP, and Intuit help clarify the business value of MRM's field service applications and neutralize the perceived financial risk.
"On paper, MRM field service solutions make sense for a number of North American companies – large and small. However, these services can require a leap of faith in a harsh economic climate," cautions Sterling. "Vendors have to accelerate their efforts to produce industry-specific offerings and thereby lessen customers' perceived risk."
They also need to simplify the backend integration process. These two steps will ease concerns about expense and upheaval, and help differentiate the provider in a still-packed field of competitors.
2009 North American Mobile Resource Management (MRM) Markets - Handset-based Solutions is part of the Mobile & Wireless Growth Partnership Services program, which also includes research in the following markets: mobile office email and PIM, mobile field asset management (FAM), premium enterprise mobile applications outlook, and mobile sales force automation/CRM. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents.
2009 North American Mobile Resource Management (MRM) Markets - Handset-based Solutions / N593