NewswireToday - /newswire/ -
Chicago, IL, United States, 2009/08/31 - Symmetri Marketing Group, LLC, a business-to-business branding, marketing and digital communications firm, has launched a robust new site for the Business Marketing Association (BMA) of Chicago - BMAChicago.org.
The project, which included a total redesign of the site, new content architecture and the implementation of a content management system (CMS), took approximately three months and was implemented by Symmetri’s in-house development team. Ray Villares, V.P. of Digital Services, and Sarah Hamstra, Project Manager, acted as Symmetri’s primary liaisons with BMA’s team, headed by Marla Schrager, Executive Director.
“We were pleased to have been given the opportunity to take the BMA website to the next level. This site provided us a chance to showcase our capabilities while helping to strengthen our community,” Villares said.
When BMA originally contacted Symmetri, the objective was to just “freshen” the site’s look and feel and improve site usability while allowing for easier content updates. However, the project evolved into a complete overhaul that included re-platforming onto a new web content management system, building a customized calendar widget to make it easy to find upcoming/past events, creating a resource repository, and integrating third-party sites and outside vendors. To accommodate BMA’s business requirements, Symmetri developed the site in Drupal – an open-source content-management system written in PHP – which will allow BMA staff members to quickly and easily add and manage content with little training.
Working under challenging time and budget constraints, Symmetri delivered a high-quality product and forged an excellent relationship in the process.
“Embarking on a new website is never an easy task, but the team at Symmetri took on the challenge to help us do what we do best – plan event programs,” Schrager says. “Along with featured events on the home page, we added a video capability and have made it easy to download speaker decks, photos and audio. From ideation through development and execution, Symmetri’s team was inventive, patient and really delivered.”
Symmetri Marketing Group, LLC (symmetri-mg.com) is a team of sales, marketing, creative and digital professionals who leverage a unique blend of expertise and experience to deliver results-driven solutions for business-to-business clients. Symmetri understands complex products and service offerings and turns that understanding into relevant, meaningful and highly effective communications and engaging experiences.