Big Yellow Self Storage is proud to announce that Armadillo Self Storage is now part of the Big Yellow Group, the UK’s most recognised brand name in self storage. With its great offers and superb value it makes storage accessible to everyone. It’s been given a slick makeover and has a modern new feel, with excellent customer service and easy-to-access locations. The partnership will be supported with a regionalized radio activity in 8 key areas.
The ten new stores throughout the UK* featured at bigyellow.co.uk will compete with other storage firms in offering great value facilities but Armadillo’s heritage will help bolster customer confidence in the brand. Having been in all of the local areas for 15 years, the brand name is familiar to locals although there will be a new look and signage programme to bring the stores up to date.
The company hopes to capitalise on those moving house; needing to store belongings when decorating; downsizing (home or business), or even clearing out a room to rent. Its no frills policy also means that Armadillo prides itself on value for money. Week long, dedicated radio promotions in each area, with an interactive competition element, will maximize consumer interaction and awareness. The radio promotions will be tailored to each station and key messages including value and reasons to use self storage will be consistent throughout.
The first new-look store, upgraded on August 17th at Westfield Road, Peterborough, will provide users with great value, secure and flexible self storage for as little as 7 days or as long as needed.
The online booking service, at bigyellow.co.uk/armadillo/, ensures that booking a facility is even more convenient for the customer whilst a dedicated helpline is on hand to answer queries.
New stores in Derby, Dundee, Hull, Liverpool (x2), Middlesbrough Stockton, Peterborough, Sheffield (x2), Stoke on Trent.