Income Access Sponsors Marketing Track at GIGSE 2006 Income Access sponsors this year’s marketing track sessions at the eighth annual GIGSE Global Interactive Gaming Summit & Expo, held May 16-18, 2006 at the Palais des Congres in Montreal, Canada. Income Access a leading independent gaming affiliate network and affiliate program software provider, is pleased to be sponsoring this year’s marketing track breakout sessions at the eighth annual GIGSE Global Interactive Gaming Summit & Expo, held May 16-18, 2006 at the Palais des Congres in Montreal, Canada.
Issues tabled at the marketing track, taking place May 16, 2006 from 15:00 to 17:00 in Hall 511, include:
Market Research Framework:
A Guide of What Research to Do and When; Roundtable: The Evolution of I-Gaming Marketing Concepts; Public Income Access is recognized as the world’s largest independent gaming affiliate network, with over 15,000 registered affiliates and numerous affiliate program partners including top poker room UltimateBet, Australian casino group Lasseters and AusVegas, and soft games specialist Jackpotjoy. White labels using Income Access gaming affiliate program software and management services include the World Poker Tour’s WPTOnline and Dream Poker, while top operators such as Absolute Poker, Paradise Poker and Sportingbet run their affiliate programs on Income Access affiliate software technology.
“Our close ties with many first-class online gaming operators gives us a unique perspective on marketing best practices within the industry – experience we’re excited to share each year at GIGSE,” says Nicky Senyard, CEO of Income Access.One of the largest events for the interactive gambling industry, GIGSE 2006 is expected to attract close to 2,000 individuals from over 45 countries this year, with over 120 companies exhibiting or sponsoring activities at the tradeshow.
Those of you not familiar with the latest on income access marketing gambling affiliate casino mania online casino now have at least a basic understanding. But there's more to come.Nicky Senyard will be moderating the Market Research Framework: A Guide of What Research to Do and When session at 15:00
with featured speaker Paul Lauzon (Ipsos Reid), who will examine strategic and tactical research strategies within the online gaming industry.
Filling out the roundtable session on The Evolution of I-Gaming Marketing Concepts at 15:45 will be moderator Debbee Silverman (GoneGambling.com) plus guest speakers Bryan Bailey (Casinomeister), Michael Caselli (IGaming Business Magazine), David Hallonquist (Spotted Dog Media), Michele Oster (Trident Group), and David Wang (WPT Enterprises), as they review various approaches to online gambling marketing and today’s most effective strategies.
Nicky Senyard will also be moderating the Public Relations - Addressing a Neglected Need session at 16:15, as Cyrus Mavalwala (Advantis Communications) and Fred Faust, a freelance journalist, discuss how to develop an effective PR strategy.
Wrapping up the marketing track at 17:00 will be Will Griffiths (BetOnSports), Joe Brennan, Jr. (Industrial Strength LLC) and Pat Harrison (32Red Casino/32Red Poker) at Creating a Buzz, focusing on the branding and basics that set apart market leaders in online gaming, with Nicky Senyard moderating.
About Income Access
The Income Access Affiliate Network is powered by proprietary software and specializes in affiliate marketing for the gaming industry. Established in 2002 and based in Montreal, Canada, Income Access is operated by a team of seasoned Internet marketing professionals in online gaming. The Income Access Network has been designed to provide gaming sites with the flexibility they need to be profitable and competitive.
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