The Missing Link: Examining and Eliminating the Disconnect Between Your Marketing Efforts and Your Sales Results is the topic of the Florida Direct Marketing Association’s (FDMA) monthly luncheon being held Thursday, June 15 at the Westin Hotel on Cypress Creek Road and I-95 in Fort Lauderdale from 11:30 am to 1:30 pm. The monthly luncheon will be followed at 2:00 pm. by a two hour “How To Stop Selling” seminar, also presented by Kim Jones. Both luncheon and seminar are open to the public. The combined cost to attend is $50 for members, $65 for non-members. Attendees are encouraged to register online FDMA site in advance and save $10 over walk-up registration. Great networking opportunities at the event as well.
Kim has implemented numerous marketing and sales management solutions for companies including Burger King Corporation, Hillshire Farms, FPL Energy Services, Hyatt Hotels and The Palm Beach Post. A 10-year veteran of both sales and marketing management, Kim has extensive experience helping companies maximize their marketing programs and improve their sales results. She will share her experiences in developing effective marketing programs at the corporate level and working with managers to ensure that those efforts translate into sales in the field.
About the Florida Direct Marketing Association (FDMA)
The FDMA has nearly 200 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. “Direct marketing” is the art and science of sending one-to-one promotional messages directly to consumers, which allows marketers to measure response rates and campaign effectiveness.
FDMA luncheon meetings are typically held on the third Thursday of each month at the Westin Hotel in Fort Lauderdale. New members get their first lunch free when they join. Special membership rates are available for non-profit organizations as well.