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Marketing Experiments to Discuss Effectiveness of Credibility Indicators in Reassuring Shoppers - Marketing Experiments to hold teleconference on whether or not seals from VeriSign, Hacker Safe and other third-party credibility indicator services actually increase confidence in online shoppers.
Marketing Experiments to Discuss Effectiveness of Credibility Indicators in Reassuring Shoppers

 

NewswireToday - /newswire/ - Draper, UT, United States, 2006/05/19 - Marketing Experiments to hold teleconference on whether or not seals from VeriSign, Hacker Safe and other third-party credibility indicator services actually increase confidence in online shoppers..

   
 
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MarketingExperiments.com (MEC), an online research laboratory, today announced that its next no-cost, 60-minute teleconference will be held on Wednesday May 24, 2006 at 4:00 p.m. Eastern Time. MEC's marketing experts will discuss the effectiveness of third-party credibility indicators in reassuring online shoppers that e-commerce sites are safe and secure.

"We've all seen those seals and graphics from companies like VeriSign, Hacker Safe and TRUSTe posted on various e-commerce Web sites to assure us that our personal information will be safe with them, but how effective are these tools at actually getting that message across?" said Nick Usborne, senior editor at MEC. "There are a number of other important questions that arise when examining this subject, and we'll be sharing some recent research results for the first time during the course of the call."

Some of the questions that will be addressed are:

* How sophisticated are average online shoppers when it comes to recognizing credibility indicators?
* Do they even see them on the page?
* Does it make a difference where these graphics are placed on an Internet page?

Those interested in joining the teleconference should register online. Instructions for accessing the call will then be sent via e-mail.

About MarketingExperiments.com
MarketingExperiments.com (MEC) is an online marketing research laboratory dedicated to discovering "what really works" in Internet marketing. MEC engages in primary and secondary research and publishes results in The Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc.

MarketingExperiments.com Media Contacts:
David Politis, 801-556-8184 (cell), dpolitis[.]politis.com or Curtis Gasser, cgasser[.]politis.com

 
 
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Marketing Experiments to Discuss Effectiveness of Credibility Indicators in Reassuring Shoppers

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Publisher Contact: Ryan Littleford 
801-523-3730 ryanl[.]politis.com
 
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