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NewswireToday - /newswire/ -
Portland, OR, United States, 08/21/2009 - The 2009 Western Foodservice & Hospitality Expo will be held Sunday, August 30 – Tuesday, September 1, 2009 at the San Diego Convention Center in San Diego, CA. The Show is produced and managed by Reed Exhibitions.
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Specialty Coffee is a topic Sherri Johns, Coffee Industry Specialist for more than 30 years and Consultant has in-depth understanding of. This lively presentation, “Brewing Profits with Delicious Coffee”, Sherri shares coffee knowledge, brewing "tips and tricks", delivering the optimal customer coffee experience, while sharing a formula that boosts bottom line profits at the very popular Ferdinand Metz Foodservice Forums at the Western Foodservice and Hospitality Expo (westernfoodexpo.com), San Diego Convention Center August 30 - September 1, 2009.
“It is an honor and a delight to present at the Ferdinand Metz Foodservice Forums” says Sherri Johns, President of WholeCup Coffee Consulting, LLC. “How many times have you enjoyed an amazing meal, each course inspiring, plated and presented with flair and prepared with the utmost care, only to be let down with an anticlimactic experience of stale, weak, coffee. I want to change that and educate chefs on the value of high quality, fresh roasted, properly prepared coffee as it relates to customer satisfaction, increased profits and creating a sustainable global economy.
Glenn Celentano, Director of Sales, Reed Expositions Foodservice Events comments, "Sherri provides a wealth of information on coffee origins, brewing techniques and how delicious coffee is profitable. She is entertaining, enthusiastic with an amazing level of details about her subject. She is inspiring. We could not have a more appropriate speaker on coffee!" comments Chef Metz comments, “Now more than ever, coffee is a wake up call. At the end of the day, serving a better product will make more money”. Mrs. Johns was handpicked by Ferdinand Metz, Master Chef and head of the Culinary Institute of America for more than 20 years, to participate. The Ferdinand Metz Foodservice Forums provide the gold standard, industry-leading educational content that is practical and relevant for today’s foodservice professionals. Industry leader Mrs. Johns delivers applicable business lessons, the latest information on trends and best coffee practices in the market.
For more information, please visit ultimatebaristachallenge.com or call 503-232-1016.
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sjohnswholecup[.]aol.com 
