NewswireToday - /newswire/ -
Melbourne, Victoria, Australia, 2009/08/18 - Affinity Maker has been named as winners of the 2009 Australian Business Awards in the Innovation category. The Australian Business Awards are national awards recognising Australia’s Industry Leaders for Business and Product Excellence.
The Australian Business Award for Innovation recognises organisations that introduce a new idea, method, technology, process or application of economic benefit and commercial significance. Affinity Maker was honoured to receive this recognition in the Innovation category for its Affinity Engine; an online-based tool that facilitates and improves the matching and partnering between organisations, by providing a structured process for both, new partnership establishment (Business Matchmaker) and performance improvement of existing partnerships (Partnership Repair).
Robin Power, MD Asia Pacific Hub says, “We are very pleased to be recognised as Australian industry leaders with this prestigious award. Being at the cutting edge is always challenging in terms of educating the market so to be recognised in this way for the innovative work we do in making our clients partnerships and alliances successful is a great achievement we are very proud of. It’s a testament to the successful journey our team and our clients have been on with us since starting the Asia Pacific Hub is 2005.”
Affinity Maker™ analysed research from over 15,000 partnerships and alliances to understand why over half of them have failed or underperformed. Based in this research, we have developed the Affinity Engine™ and its tow sections:
1. The Business Matchmaker simplifies the partnering process, by providing organisations with a common entry to begin matching their partnering requirements and objectives with aligned organisations. Completing the short set of questions on the Affinity Engine™ allows our ‘Business Matchmaker’ specialists to explore possibilities and connections with their counterparts in different geographical territories, industries, and markets uncovering unseen opportunities; and to fast-track the identification of potential partner organisations with true affinity.
2. The Partnership Repair is the starting point to help organisations deal with the challenges they are facing in their existing partnerships, whatever stage of the partnering process they are at. It is a completely confidential partnership performance diagnostic tool that helps organisations to clearly articulate the challenges faced in their partnerships. By giving a holistic view of where the biggest opportunities lie to improve performance and a clear indication of where deeper analysis is required, it provides our ‘Business Partnership Wellbeing’ specialists with a starting point to help organisations to repair underperforming, damaged or broken partnerships; or objectively review their status quo.
Affinity Maker client VisitVineyards.com CEO, Robyn Lewis, commented: “This is a great recognition for Affinity Maker™, a much-needed business who have recognised the hidden demand for making partnerships and alliances work and developed sound IP to meet business’s needs. Alliances are very important to the long term success of our company and we are delighted to be working with acknowledged leaders in this field.”
About Affinity Maker™
Affinity Maker™ (affinitymaker.com.au) is an international boutique consulting company that helps clients create new partnerships and alliances or make existing ones perform better. We recognised the growing popularity of partnerships and realised that many of these partnerships were not being nearly as successful as they could be. These collaborative partnerships demanded a specialist facilitator – Affinity Maker. Our expertise covers a broad range of partnership types in Business-to-Business, Shared Services and Public Private Partnership sectors.
Without specialist assistance, over half of alliances and partnerships fail or don't deliver the expected results. By understanding what makes partnerships and alliances successful and how to make the partnering process flow, Affinity Maker™ have developed world class expertise in identifying, creating, developing and sustaining productive partnerships and alliances.