Even though the global economic slowdown is expected to discourage growth in the Asia Pacific industrial uninterruptible power supply (UPS) market in the short term, its medium- and long-term prospects are much more promising due to the demand from downturn-resistant sectors such as mining and energy.
New analysis from Frost & Sullivan (powersupplies.frost.com), Asia Pacific Industrial Uninterruptible Power Supply Market, finds that market earned revenues of $141.5 million in 2008 and estimates this to reach $181.0 million in 2015.
The constantly rising demand for energy and raw materials, especially from emerging economies, and the continued lack of renewable energy investments is likely to increase demand for the mining industry. In addition, as power infrastructure has been consistently developed in the region, the power utility sector has been a significant contributor to the industrial UPS market.
The expanding population, electrification projects, and introduction of power grids are all raising the demand for industrial UPS systems. Even the currently lackluster manufacturing sector is expected to rebound subsequently and prop up the market.
The end users in the mining and power utility industry are conservative about adopting new technology, especially 'green' technology, as there is no extensive record of accomplishment of its performance. However, 'Go Green' initiatives are gaining momentum all over the world and Japan is one of the adoption leaders in the Asia Pacific. Wind power is gaining prominence in Japan as the country strives to reduce its dependence on oil and gas.
The 'green' approach and greater energy efficiency have become key features that support business growth in the market.
"All competent parties should take up the responsibility to educate and create awareness in the market," says Frost & Sullivan Research Analyst Teoh Chew Yew. "This is likely to create a more receptive response for the highly efficient 'green' products in the industrial UPS segment."
UPS companies will also have to strategize to deal with the intense competition in the well-populated market. The glut of options has made end users price-sensitive and manufacturers are under pressure to keep costs low despite the price volatility of raw materials. However, there are limitations to price adjustments and often, manufacturers absorb the additional costs.
Companies can respond to this challenge by focusing on research and development to enhance energy efficiency, reduce the cost of ownership, increase return on investment, and improve 'green' standards.
"They can also streamline processes and lower the cost of production to improve profit margins," notes Teoh. "Versatility in pricing strategies is vital to gain a competitive edge."
However, to maintain the pace of their R&D efforts, manufacturers will have to constantly acquire new engineering skill sets to provide legitimate consultation and value-added services. They should consider incorporating a technical skills development program to help technicians be aware of and understand the latest technologies in industrial UPS.
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Asia Pacific Industrial Uninterruptible Power Supply Market is part of the Power Supplies Growth Partnership Service program, which also includes research in the following markets: Vietnam UPS market and Australian and New Zealand UPS service market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
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Asia Pacific Industrial Uninterruptible Power Supply Market / P2B0