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Search engine marketing specialists, Site Visibility, have formed a partnership with Madgex, the UK market leader in job board software and B2B web publishing systems. The partnership enables Madgex to offer a complete end-to-end solution to clients looking to grow revenues through their online job board.
One of the key elements of making a job board successful is being visible on the Internet through search engines such as Google™. Not only does visibility bring in more visits, it also means the job board can attract higher quality candidates and recruiters.
Simon Conroy, CEO of Madgex comments: “After speaking to several SEM companies, we felt Site Visibility offered the best fit for our clients, which include LexisNexis Butterworths, Centaur Publications and Incisive Media. We chose Site Visibility because they demonstrated a deep understanding of how to integrate search related activity into our client's business models .”
The partnership has already helped both companies secure new clients. Damon Lightley, MD of Sussex-based Site Visibility adds: “The online recruitment market is really hotting-up; more and more publishers are looking to their job boards to help fill the gap in lost revenues from classified ads. To do this though, it’s important to get prime visibility on major search engines. This is arguably one of the best ways to build up a quality audience base.”
Site Visibilty
Site Visibility helps clients harness the power of Internet search engines like Google so that they can acquire and retain customers on an ongoing and profitable basis.
The business was set-up in 2003 by Damon Lightley to provide clients with a more integrated approach to search marketing. Site Visibility believes that a search engine marketing campaign cannot be set-up in isolation - it needs to be integrated with other areas of the marketing mix. To do this effectively they have developed skills in the following areas:
Strategic marketing communications planning; pay per click advertising; search engine optimisation and visitor reporting.
Damon has also held online marketing roles at The Financial Times and The Energy Saving Trust. Site Visibility is a Google™ Adwords Qualified Professional and a member of the UK Search Marketing Association.
Madgex
Madgex is the UK market leader in job board software solutions and B2B web publishing software. The company was founded in 2000 and focuses on three key areas - digital design, software development and systems integration, serviced via its ‘Origin’ product set.
The ‘Origin’ product set incorporates Origin Job Board Manager, Origin Recruitment Manager, Origin Survey and Origin Content Manager. Madgex’s Origin job board Software provides the platform for some of the most successful Job Boards around, including Salestarget.co.uk, RetailChoice.com and Computer Weekly (*NORA best online recruitment website 2003 & 2004 (trade publication). Catererglobal.com was winner of Best New Business in the NMA Effectiveness Awards 2005.
The design and development teams at Madgex have a detailed knowledge of web development technologies gained through delivering software solutions to blue chip clients. This means the team can deliver web solutions specific to the technical platforms of its clients. Our software powers the award winning Reed Business Information Enterprise Publishing platform (*AOP Online Publisher of the Year 2004)
Flexibility is a key part of the process at Madgex. The team is not restricted by a set methodology, which can push up costs and prolong delivery times. Working closely with the client from project outset, Madgex always advises and agrees on a process that will maximise efficiency and minimise risk. It’s this experience and ability that gives Madgex the edge.
Madgex’s clients range from market leaders such as Total Jobs, Reed Business Information, Unilever and Best Western Hotels through to smaller start-up job boards and rapidly growing businesses focused on a platform that gives them excellent functionality, speed to market and user experience.
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