PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Cygnus Associates Ltd

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Mercedes-Benz Vans Launch Experiential Marketing Campaign for Vito Sport - Mercedes-Benz Vans announce the launch of their national lifestyle marketing campaign for Vito Sport and their partnership with leading mountain bike race team, Team Ashton Diamondback and the Animal relentless Bike Tour - VitoSport.co.uk
Mercedes-Benz Vans Launch Experiential Marketing Campaign for Vito Sport

 

NewswireToday - /newswire/ - Raunds, Northampton, United Kingdom, 2009/08/11 - Mercedes-Benz Vans announce the launch of their national lifestyle marketing campaign for Vito Sport and their partnership with leading mountain bike race team, Team Ashton Diamondback and the Animal relentless Bike Tour - VitoSport.co.uk.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Automotive/Trucking/RV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Promoting the Vito Sport as a perfect match for keen mountain bikers, the campaign, created by Cygnus Associates, encompasses PR, digital media, events and promotions, alongside the sponsorship deal.

As part of the sponsorship deal which engages Team Ashton Diamondback as brand ambassadors, Mercedes-Benz have given the team two Vito Sport vans, which they will use to transport both themselves and their equipment to competitions and events all over Europe. The team will also be filming podcasts during their summer activities, in which the team vehicle will feature.

The Vito Sport (vitosport.co.uk) will also be supporting the riders on the forty date Animal Relentless Bike Tour and at International competitions throughout the summer. By showcasing the vehicle’s prowess at these events, Mercedes-Benz are confident the attributes of the Vito Sport will demonstrate its suitability to the mountain biking market and increase desire for the Vito Sport within this target area.

Steve Bridge, Mercedes-Benz Van Sales and Marketing Director explains, “This is an unprecedented move for us. We are taking a huge step away from our traditional advertising route and working to engage with customers rather than talking at them.”

“The sponsorship deal ensures the Vito Sport is visible at mountain biking events, allowing customers to see and feel the vehicle within an environment in which they are comfortable. We feel that moving away from more aggressive advertising techniques and employing more experiential methods is in keeping with how this specialist market prefer to be approached.”

To support the campaign, Mercedes-Benz Vans have also launched a dedicated microsite.

The site gives details of the vehicle’s outstanding features, the Animal Relentless Bike Tour programme - where the Vito Sport will be on show – downloadable wallpaper, plus photos and videos showing both the Vito Sport and Team Ashton Diamondback in action at events so far this year. Future plans include Twitter and Facebook pages.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Automotive/Trucking/RV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Cygnus Associates Ltd

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Automotive/Trucking/RV articles,
CATCH Visitors via Your Competitors Announcements!


Mercedes-Benz Vans Launch Experiential Marketing Campaign for Vito Sport

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Christie Hobbs - CygnusAssociates.co.uk 
+44(0)19 3346 1561
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Cygnus Associates Ltd securities in any jurisdiction including any other companies listed or named in this release.

Automotive/Trucking/RV via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Cygnus Associates Ltd / Company Profile


Read Automotive/Trucking/RV Most Recent Related Newswires:

New Business Models and Aging Car Market Boost UK Automotive Aftermarket Finds Frost & Sullivan
Sales of Automotive Filters Set to Rake in US$ 17.6 Bn by 2025 Reports Persistence Market Research
Voyages Emile Weber, Losch Luxembourg and MAN Collaborate on Emissions-free Public Transport System
Frost & Sullivan Announces Cooperation with Messe Frankfurt
The NEOPLAN Skyliner is Celebrating An Anniversary - 50 Years of The Double-decker Touring Coach
Hitachi Joins Shell Eco-marathon to Help #MaketheFuture
First MAN TGX PerformanceLine Edition Delivered - No 001 For BFS/Stegmaier Group
New Business Models and Service Expansion in European Automotive Aftermarket eRetail Strengthen Growth Opportunities Finds Frost & Sullivan
Vehicle Parc and Market Dynamics Transform KSA Automotive Aftermarket, Forcing Vendors to Change Their Business Approach
First MAN TGX EfficientLine 3 Goes to Spedition Hillert
NEOPLAN Tourliner Wins iF Design Award 2017
Field Testing the New MAN Six-cylinder Naturally Aspirated Engine for Cogeneration Systems
Turkish Medium- and Heavy-duty Truck Manufacturers to Increase Production Volumes and Quality to Meet Evolving User Demands Finds Frost & Sullivan
MAN Truck & Bus Begins Selling The TGE
MAN Joins CharIN

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  MagLar, Inc.

Visit  NAKIVO, Inc.





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)