This award recognizes the firm's remarkable efforts toward the development of the global IPTV network market.
The global IPTV subscriber base has been growing rapidly since 2005, at an average annual growth rate of 78.0 percent. Even during the global economic slowdown in 2008, IPTV's subscriber base recorded a large increase. Global IPTV subscriber base reached 2.184 million by the end of 2008, and the year-on-year growth rate was 63.7 percent.
Besides Europe and the United States, the Asian IPTV market has gradually attained large scale, especially in South and East Asia and China. With rapid growth of IPTV subscribers, Asia is now the world's most important emerging IPTV market. Primarily, this was due to the drive of broadband market in Asia.
ZTE, exceeding other primary market followers, accounted for 42.0 percent of the Asian IPTV middleware market in Q1 2009, and justified the incontestable dominance in this market. Besides the Asian, ZTE attained significant share in the emerging market, such as South America and Africa.
In the emerging market, with extensive resources of carrier clients in the broadband access market, ZTE is suggested to actively explore the emerging markets, such as South and East Asia, CIS (Commonwealth of Independent States), South America. For example, with relatively better broadband infrastructure in the South American countries, ZTE can take advantage of its comprehensive influence in telecom field to seize potential IPTV opportunities. In future, ZTE is suggested to further deepen cooperation with carriers and to promote the market development actively in order to strengthen its leading position in the emerging market.
In the developed market, based on the advantages of end-to-end solution, the triple-play applications, and lower operating costs, ZTE is suggested to explore the European and North American markets, mainly in tier 2 and tier 3 carriers, especially to seize opportunity to satisfy the carriers' demand for low operating cost during the economic crisis.
In conclusion, ZTE's continuous accumulation of R&D, significant dominance in Asian market, extensive resources of carrier clients, and customized invention can successfully meet the clients' demands. In recognition of the remarkable efforts in the global IPTV equipment market, especially in the emerging markets, Frost & Sullivan is honored to present ZTE with the Best Practice Award-2009 IPTV Equipment Vendor of the year.
Each year, Frost & Sullivan presents this award to the company that has carried out new research, which has resulted in innovation(s) that have or are expected to bring significant contributions to the industry in terms of adoption, change, and competitive posture. This award recognizes the quality and depth of a company's R&D program, as well as the vision and risk-taking that enabled it to undertake such an endeavor.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
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