Lynns Concepts is happy to announce it has reached a licensing agreement with top foodservice supplier Tuxton China Inc. Tuxton has agreed to license its U.S. consumer dinnerware and cookware business to Lynns Concepts, Inc. for a multi-year time period.
“Tuxton is a top company and strong brand in the foodservice industry,” says Gavin Lam, president and chief executive officer of Lynns Concepts, “this symbiotic partnership will undoubtedly boost the success of both companies”.
Previously, Lynns acted as Tuxton’s distributor in the consumer goods industry solely for its foodservice products. This agreement allows for an expansion of the Tuxton brand in the consumer industry through retail-focused development and Tuxton's products to be widely available to consumers. Lynns and Tuxton will share product design and showroom facilities, and Tuxton will continue to provide distribution services, procurement and supply-chain systems to ensure the quality assurance of the brand. This tactic allows Tuxton to sharpen its strategic focus on its domestic and international foodservice businesses, which are well positioned for growth.
Bill Burden, president of Tuxton China, states “Tuxton and Lynns have worked together successfully for a number of years, and we are pleased to be expanding our relationship and look forward to introducing a strong presence of quality and value in the consumer sector.”
Lynns’ first Tuxton product, a high-alumina classic white open stock program, AlumaTux, will debut at the San Francisco Gourmet Housewares Show in August.
Since its inception in 1963, Lynns Concepts (lynns.com) has established itself as a leading manufacturer in the ceramic industry and is a thriving global organization. With over four decades of operating experience, Lynns employs roughly 10,000 employees at eight factories, four offices, and four showrooms throughout mainland China, Hong Kong, and the United States. Lynns ensures that its production facilities are both socially responsible and environmentally friendly as well as maintain an environment that meets all FDA standards. The company has expertise in the art of ceramics and develops dinnerware, bakeware, hotelware, serveware, and giftware for markets worldwide.
Tuxton China, Inc. (tuxton.com), a privately-owned company, is a leading distributor of high quality dinnerware, ovenware, flatware, and cookware products to the foodservice industry. Our core goals include fostering long-term relationships with our clients; providing exceptional standards of service; producing superior quality products; and implementing on time deliveries. We strive to ensure the best price to value ratio in the industry. Tuxton China fully monitors the quality and production standards of all products in our line. We have ensured that the facility is both socially responsible and environmentally-friendly in order to comply with Tuxton’s highest standards of manufacturing. Each Tuxton item is guaranteed to be lead-free, fully vitrified, microwave-safe, oven-proof, and dishwasher-friendly.