PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Infosys Technologies Ltd

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

SABMiller Enhances In-Store Customer Marketing with Infosys Technologies - Global Brewing Company pilots Infosys ShoppingTrip360 for advanced In-Store Shopper Marketing, insights and effectiveness
SABMiller Enhances In-Store Customer Marketing with Infosys Technologies

 

NewswireToday - /newswire/ - Bangalore, India, 2009/07/28 - Global Brewing Company pilots Infosys ShoppingTrip360 for advanced In-Store Shopper Marketing, insights and effectiveness. NYSE: INFY

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering IT Services/Network Management Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Infosys today announced that SABMiller, one of the world’s largest brewers, has selected Infosys Technologies (NASDAQ: INFY) to evaluate and improve the effectiveness of its in-store shopper marketing campaigns. SABMiller has chosen Infosys to conduct in-store projects leveraging the Infosys ShoppingTrip360 solution to analyze shopper and shelf activity around their beverage brands, helping improve the uptake of SABMiller products.

"Engaging our existing and new customers in a meaningful and relevant way is vital to the success of all our brands. Starting with a pilot program of the Infosys ShoppingTrip360 solution, we aim to improve the effectiveness of all our European in-store marketing campaigns by helping increase shopper engagement leading to greater sales,” said Yvan Goupil, Head of Insights, SABMiller Europe.

ShoppingTrip360 was designed by Infosys as an information ecosystem where retailers and consumer packaged goods (CPG) companies such as SABMiller can achieve a truly differentiated method of engagement with in-store shoppers and gain greater visibility into in-store activity. The ShoppingTrip360 solution enables a suite of information services, creating a 360-degree view of real-time shopper and merchandise activity. Through this pilot, SABMiller will gain greater visibility into the efficacy of their promotional spend through an analysis of shopper flow, interaction with the products, and finally, actual purchase.

The services provided by ShoppingTrip360 will help SABMiller analyze important shopper trends associated with the placement of products on in-store fixtures and throughput from secondary locations. The insights gathered from the store via ShoppingTrip360 will help SABMiller decide which promotional display is most effective at promoting their product and which product placement areas result in the greatest sales. The first pilots will take place in select stores of the Romanian supermarket chain, iVET.

"Significant changes have been occurring in the Romanian retail sector since joining the European Union in 2007. One important shift has been the development of modern trade formats that have necessitated a whole new approach to shopper marketing,” said Lorand Papp, Trade Marketing Director for Ursus Brewery, a SABMiller wholly owned company in Romania. “Because of these major changes, SABMiller Romania is at the forefront of adopting new approaches to modern commerce and is leading our global network by piloting the innovative Infosys ShoppingTrip360 solution."

"Consumer Goods companies today have excellent and creative marketing tools at their disposal. However, they need simple, cost-effective and low-risk methods to measure the effectiveness of their marketing campaigns and interact with their shoppers more successfully. CPG companies know they have a very small window of time to get shoppers to see and engage with their brand, so access to real-time, in-store insights is a powerful solution they can leverage to better engage shoppers,” said Karmesh Vaswani, associate vice president and head of Retail, CPG and Logistics for Europe, Infosys Technologies. “Leveraging Infosys’ ShoppingTrip360, SABMiller will now have the tools to empirically measure their campaigns, in turn, improving their ability to execute in-store promotional displays and shelf placement."

SABMiller selected Infosys for its proven technology leadership in the CPG industry. Upon successful pilot completion in Romania, SABMiller will evaluate the results and look to roll out the Infosys solution in other key markets around the world.

About SABMiller
SABMiller (sabmiller.com) is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2009, the group reported US$3,405 million in adjusted pre-tax profit and group revenue of US$25,302 million. SABMiller is listed on the London and Johannesburg stock exchanges.

About Infosys Technologies Ltd.
Infosys (NASDAQ: INFY) defines, designs and delivers IT-enabled business solutions that help Global 2000 companies win in a Flat World. These solutions focus on providing strategic differentiation and operational superiority to clients. With Infosys, clients are assured of a transparent business partner, world-class processes, speed of execution and the power to stretch their IT budget by leveraging the Global Delivery Model that Infosys pioneered. Infosys (infosys.com) has over 103,000 employees in over 50 offices worldwide. Infosys is part of the NASDAQ-100 Index and The Global Dow.

Infosys Safe Harbor
Statements in connection with this release may include forward-looking statements within the meaning of US Securities laws intended to qualify for the “safe harbor” under the Private Securities Litigation Reform Act. These forward-looking statements are subject to risks and uncertainties including those described in our SEC filings available at sec.gov Opens in new window including our Annual Report on Form 20-F for the year ended March 31, 2009, and our other recent filings, and actual results may differ materially from those projected by forward-looking statements. We may make additional written and oral forward-looking statements but do not undertake, and disclaim any obligation, to update them.

For further information please contact:
The Americas
Daylan Burlison
Infosys Technologies Ltd, USA
P: +1 510 565 8558

Australia
Cristin Balog
Infosys Technologies Ltd, Australia
P: +61 3 9860 2277

EMEA
Antonia Maneta
Infosys Technologies Ltd, UK
P: +44 0 207 715 3499

[July 28, 2009 - Content made possible by PRZOOM indexing services]

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering IT Services/Network Management Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Infosys Technologies Ltd

 
 

Availability: All Metropolitan Area

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
IT Services/Network Management articles,
CATCH Visitors via Your Competitors Announcements!


SABMiller Enhances In-Store Customer Marketing with Infosys Technologies

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Bani Paintal Dhawan 
+91 80 3913 4511 bani_dhawan[.]infosys.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Infosys Technologies Ltd securities in any jurisdiction including any other companies listed or named in this release.

IT Services/Network Management via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Infosys Technologies Ltd / Company Profile


Read IT Services/Network Management Most Recent Related Newswires:

DigitalRoute to Attend TM Forum Asia on December 7-8 in Singapore
Evolve IP Honored with BroadSoft ‘Game Changer’ Award
ADVA Optical Networking Introduces Ensemble SmartWAN to Accelerate Virtualized SD-WAN
NEC Enhances Security At The 2016 APEC Economic Leaders' Week in Peru
Philip Linehan Joins EDTS as Sales Executive in Carolinas, Georgia
Multipharma Signs Five-year Contract with Damovo for Transformation Towards New Way of Working
Marcus by Goldman Sachs Deploys Finacle Solution on Cloud for its New Online Lending Business
ICSA Labs Affirms Radware's DDoS Mitigation Software and Testing Methodology
Verint Receives Frost & Sullivan’s Best Practices in New Product Innovation Award for Robotic Process Automation
NEC Participates in Global Wireless Summit 2016
Oscilloquartz Synchronizes Indian Defense’s National Transport Network
Infosys Invests in Stellaris Venture Partners
Verint Named a Workforce Optimization Market Leader in New Research from DMG Consulting
SAS® Data Management Update Extends Self-service, Expands Access to Cloud and Big Data
eHosting DataFort Awarded ‘Managed Services Provider of the Year’ At Seventh Annual ICT Achievement

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)