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Creating buzz about your company and building a brand is an art not a science. There as many different approaches to attracting the fanfare as there are CEOs. But a select few leaders have mastered the art of making their brands widely known, and have done it using unconventional and often times bizarre tactics. Exec Digital magazine, found on ExecDigital.com, profiles today’s most outlandish CEOs in this month’s lead story, aptly titled Eccentric CEOs. Exec Digital discovered that Sir Richard Branson of the Virgin brand, Jeff Taylor of Eons.com and Monster.com fame, and technology entrepreneur Jim Harding lead the way in eccentricity.
Quotes from the article:
• Sir Richard Branson on his reputation: “As far as I am concerned, anything, however outlandish, that generates media coverage reinforces my image as a risk-taker who challenges the establishment.”
• Jeff Taylor on his venture Eons.com, an online social networking site for baby boomers: “I’ve got an interesting combination of being an idea person and being the CEO. I like the start-up phase, but I also like to stick it out and execute.”
• Jim Harding on bringing one of his yaks to work: “It was just hanging in the office while we were trying to get some work done. It’s unusual, but it’s what I do.”
The full article is available in the August issue of Exec Digital magazine website.
Verizon Wireless has been making headlines for its announcement that the wireless industry is on the verge of a tipping point that will unleash the growth potential of next-generation wireless technology. Lowell McAdam, President and CEO of Verizon Wireless, gets face to face with Exec Digital to reveal what that next-generation technology – also known as 4G LTE technology – means for mobile users.
• McAdam on 4G technology: “We’ll see virtually everything that’s on the desktop including video moving onto the mobile device.”
• McAdam on the potential of 4G:“The beauty of this technology is, as developers around the world come up with new applications for the mobile device, there will be a lot of features that come out in the next five years that I can’t even describe today.”
• McAdam on Verizon’s new partnership with China Mobile, Softbank, and Vodafone: “They will write the application once and it will go across all of the handsets we have in the market, and the important number here is between the four carriers, we have one billion customers.”
To get an inside look at the person behind America’s largest wireless network, the face to face interview with Lowell McAdam can be found directly online.
In other business news, Exec Digital magazine features:
• Is Corporate Social Responsibility Good for Business? Corporate Social Responsibility (CSR) is becoming a staple within business operations everywhere. But Exec Digital set out to discover if CSR is a necessity or just a waste of time. While businesses shouldn’t substitute CSR for tried and true best practices, it does give companies a leg up, not only looking good in the eyes of customers but also impacting long-term revenue and brand image. Read the full article to determine whether CSR is the right strategy for you.
• Tabasco’s Spice King: Paul McIlhenny, the sixth generation President and CEO of the world famous Tabasco hot sauce, sits down with Exec Digital to talk about taking over the family business, which celebrity personalities can’t live without their Tabasco sauce and the growth potential of the secret spice.
• How Do Angels Get Their Wings? Learn how some of the most successful angel investors got their start and which opportunities they’re banking on in this month’s Strategy piece. Opening up about their lucrative investments and plans for the future are Scott W. Frazier, co-founder of UtahAngels, Permjot Valia, a prolific investor who has invested in 20 businesses in the last five years, and Daniel Mothesill, President and Founder of National Angel Organization.
• A Business Traveler’s Guide to London: Emyr Thomas, founder and director of Bon Vivant, a London-based lifestyle management and concierge company, is the premier source for all things London. And Thomas contributes his inside knowledge to Exec Digital, making it easy for you to breeze through London in style.
Lifestyle features in Exec Digital magazine:
• Better with Age: Exec Digital is always on the hunt for the classiest cars on the block and this month we give you a glimpse of the top three vintage cars – revered not for their shine or comfort, but for their originality. Categorized in the preservation class, the Lamborghini Muira, the Bugatti Type 57S and the Aston Martin DB5 are the rare classics that best not be restored.
• Energy Shots: While turning to energy drinks such as Red Bull and Rockstar to get an extra boost is common among the sleep deprived, they’re also falling out of favor for their high sugar and carbohydrate contents. That’s why Exec Digital presents an alternative: energy shots.
• Gone fishin’: For any avid fisherman, getting out in the high seas with equally enthusiastic sportsmen and catching a fish or two has an allure like no other. From Belize to Scotland, Exec Digital has found the locations where premium fish are a plenty and the accommodations are synonymous with luxury living.
The complete August issue of Exec Digital magazine is available online.
To get more from the magazine that brings you the ultimate business and lifestyle experience, sign up for ExecDigital.com’s newsletters and get your free subscription to Exec Digital magazine.
About ExecDigital.com
ExecDigital.com is a pioneering digital media site exploring business and lifestyle issues facing top executives, with both daily, intelligent news, as well as rich and entertaining monthly content via Exec Digital Magazine. ExecDigital.com meets a previously unmet demand for busy, top-level executives, who can find pertinent business news, lifestyle articles, exclusive interviews, and digital tools and resources all in one place. In just two short years, Exec Digital has offices in Boston, San Diego, Toronto and Norwich, UK, while continuing to build one of the largest global marketplaces for B2B executives.
Entrepreneur Glen White founded ExecDigital.com in January 2007.
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