PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Frost & Sullivan to Study Functional Food Ingredients and Consumer Nutritional Habits - Will they change over time for better health and wellness? Anticipating consumer needs will better position producers for success
Frost & Sullivan to Study Functional Food Ingredients and Consumer Nutritional Habits

 

NewswireToday - /newswire/ - Mountain View, CA, United States, 2009/07/28 - Will they change over time for better health and wellness? Anticipating consumer needs will better position producers for success.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Pharma/BioTech/Nutrition Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Frost & Sullivan, the Growth Partnership Company, is proposing to launch a subscription-based annual U.S. consumer research program on perceptions, insights and attitudes towards functional food ingredients for health and wellness.

In today's competitive grocery environment, food producers and other industry participants must anticipate where consumer demand is headed. No longer is meeting today's needs of the customer sufficient to ensure adequate market presence and profitability in the future. It is crucial that industry participants offer desirable products BEFORE customer demand calls for them.

Today, consumers follow food labelling, particularly the nutritional content of most foods. More than ever, they are focusing on the role of food and nutrition in promoting healthy eating habits in the family. Furthermore, awareness of the benefits of functional food ingredients is making strong headway into consumer consciousness.

"Yet, despite the strong growth in consumer awareness of health and nutritional values in various food products, industry participants often do not have key insights regarding the retail customer perspective on the market," says Shomik Majumdar, Global Vice President of the Food Practice at Frost & Sullivan. "We are proposing this program in response to our clients' needs to understand the consumer decision process and the willingness to pay for functional ingredients so as to help them better plan and execute effective marketing and pricing strategies."

Food industry participants will obtain the necessary insights regarding the consumer decision-making process with respect to foods and beverages with functional ingredients in key grocery categories, including baked goods, proteins (eggs & poultry), dairy products, confectionery, beverages, and dietary supplements Key areas that will be explored include:

• The thought and decision process behind the purchase of "healthy" food ingredients;
• Consumer awareness and knowledge of functional ingredients contained in foods;
• The types of information consumers seek;
• The sources of information they use;
• Perceptions of the impact of functional ingredients on health and well-being;
• Attitudes toward the use of supplements vs. fortified foods vs. naturally occurring ingredients;
• Ways to address and communicate the benefits of functional foods to consumersThe ingredients that will be covered include, but are not limited to, Probiotics, Prebiotics, Omega-3 Fatty Acids, Plant Sterols & Stanols, Vitamin D, Antioxidants, Inulin, Fiber, and Calcium.

Dr Michael Coury, Vice President in Frost & Sullivan's Customer Research practice, has designed a program with two core elements. "First, we will track the consumer's purchase process for functional food ingredients, including awareness, perceptions, and sources of information," he explains. "Second, we will track the results of a conjoint trade-off analysis of consumer choices regarding nutrition, functional ingredients, and price."

The sampling and data collection operations lead by Dr. Tim Isely, Vice President of Frost & Sullivan's Global Customer Research operations, entail conducting 300-400 consumer interviews every month, contributing to a quarterly data set of 1,000 interviews, and cumulating into 4,000 respondents per year.

An open issue, that will be determined based on subscriber input, is whether the program will be conducted as a data continuous tracking study of a general population sample to capture shifts in the market on an ongoing basis over time, or as a quarterly sampling of specific demographic populations (seniors, families with children, etc.). "This program is unique in its scope and design, and hence it delivers a much-needed value that can help drive customer focused-strategies and growth for program subscribers," concludes Majumdar.

The program is planned for launch on September 1, 2009 and is open to pre-launch subscription by interested companies. For more information on subscribing to this program, please send an email to Shomik Majumdar at shomik.majumdar[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, an overview of the proposed program will be sent to you by email. Alternatively, you can call him at +1.650.475.4539.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Pharma/BioTech/Nutrition Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Metropolitan Area

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Pharma/BioTech/Nutrition articles,
CATCH Visitors via Your Competitors Announcements!


Frost & Sullivan to Study Functional Food Ingredients and Consumer Nutritional Habits

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Frost & Sullivan |
Publisher Contact: Jake Wengroff 
210.247.3806 jake.wengroff[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Pharma/BioTech/Nutrition via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Pharma/BioTech/Nutrition Most Recent Related Newswires:

Genentech’s Gazyva Helped People with Previously Untreated Follicular Lymphoma Live Significantly Longer
BD Announces Adoption of Windows 10 ‘Internet of Things’ for the Pyxis™ ES System
Greenphire Named to Deloitte 2016 Technology Fast 500™
Genentech Showcases New Clinical Data Across a Variety of Blood Diseases at American Society of Hematology 2016 Annual Meeting
BD Collaborates with JDRF to Focus on Extended Wear Innovations for Insulin Infusion Delivery
BD Launches First Syringe Designed for Use with Humulin® R U-500 Insulin
MDxHealth Announces Unique CPT Code Awarded for ConfirmMDx from the American Medical Association
BD MAX™ Vaginal Panel Receives FDA Market Authorization to Detect Most Common Causes of Vaginal Infections
Greenphire Receives EU-US Privacy Shield Certification
The 2016 Georges Mathé Prize Recognizes Research on the Immunological Determinants of the Response to Breast Cancer Treatment
MDxHealth Announces Agreement with HIFU CLINIC Prostate Cancer Center for Distribution of SelectMDx in Poland
First Patient in Malaysia Receives TheraSphere™ Radioembolisation Therapy
FDA Approves Genentech’s Lucentis® (Ranibizumab Injection) Prefilled Syringe
BTG and Mirada Medical Announce CE Mark Certification for Simplicit90Y Dosimetry Software in Europe
FDA Grants Priority Review to Genentech’s Lucentis® (Ranibizumab Injection) Supplemental Biologics License Application

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  NAKIVO, Inc.

Visit  JobsWare.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)