Renowned car dealership group, DCH Auto Group, has sought the help of one of the nation’s top Internet marketing companies, Single Throw Internet Marketing, to revamp the automotive company’s corporate website and establish an automotive dealership group brand image.
Headquartered in South Amboy, NJ, DCH Auto Group owns and operates a wide array of car dealerships – including Acura, Audi, BMW, Chrysler, Dodge, Honda, Jeep, Lexus, Nissan, Scion, and Toyota – located in Southern California, Connecticut, New Jersey and New York. The company recognizes the desirability of establishing a unique brand image, while at the same time appealing to a diverse group of customers.
“I think we’re walking down a new road here trying to brand a dealership group. So, we’re looking to the site to help us further develop our brand identity and give consumers another reason to do business with us,” said Susan Scarola, President and Chief Executive Officer of DCH Auto Group and recipient of the Women’s Automotive Association International 2008 Professional Achievement Award.
"DCH has an amazing culture. I'm blown away by their commitment to excellence and a strong customer-first methodology. I look forward to working closely with the DCH team to create something that is truly unique and connects with the car buyer to provide real value," Larry Bailin, founder and CEO of Single Throw Internet Marketing, and acclaimed Internet marketing speaker and marketing author.
Overall, DCH Auto Group (dchauto.com) hopes Single Throw’s Internet marketing solutions will not only help to develop a more user-friendly website, but also create a brand image that differs from their competitors. “When we looked at redesigning this site, we identified early on that we needed to think outside the box. When we spoke with Single Throw about this project, they didn’t approach it as a retail site. They saw it as something more than that, yet they are still able to tie in those retail aspects,” said Roy Bavaro, Director of Corporate Marketing and Brand Development for DCH Auto Group.
For Dana Rodriguez, DCH Auto Group Brand Experience Manager, the partnership with Single Throw Internet Marketing stretches beyond merely standing out amongst the competition. “We want to show [our customers] that not only are we competitive on price, but we have so much more to offer. When we talked to Single Throw, they realized that we are a unique brand, and they have a vision to help us to communicate that to our customers.”
Single Throw Internet Marketing (singlethrow.com) is located in Wall Township, New Jersey and is currently one of the nation’s top Internet marketing companies.
DCH Auto Group’s new and improved corporate site is set to launch in September 2009.