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Arlington, TX, United States, 2009/07/22 - Market research firm Interactive Media Strategies is expanding coverage of the enterprise video sector with the introduction today of consulting services to help organizations justify integrated enterprise video solutions - InteractiveMediaStrategies.com.
Market research firm Interactive Media Strategies is expanding its coverage of the enterprise video sector with the introduction today of consulting services designed to help organizations identify, justify and define integrated enterprise video solutions as a key part of their online communications initiatives.
The new program will provide tailored consulting services that help executives to better understand how their businesses can leverage video across the organization to build competitive advantage, said IMS Research Director Steve Vonder Haar.
“Organizations with far-flung offices can work smarter and communicate more effectively if they figure out the right strategies for leveraging the power of online video in their day-to-day activities,” Vonder Haar said. “Our goal is to provide tailored information and advice that helps companies get rolling with enterprise video technologies that make a difference.”
Interactive Media Strategies will offer a broad suite of consulting services to clients looking for more effective approaches for integrating existing and emerging enterprise video technologies into their online business communications.
Among the tailored services available from IMS are an audit of an organization’s existing implementation of Web communications technologies, the development of a business case that companies can use in justifying their investment in advanced enterprise video solutions and the creation of written requirements that organizations can use in soliciting and evaluating vendor bids for Webcast technology deployments.
The new consulting services represent a significant expansion in the scope of market information services offered by Interactive Media Strategies, an Arlington, Texas-based research firm founded in 2002 that has focused – since its inception – on providing technology vendors information and survey data on corporate demand for online business video capabilities.
IMS has partnered with veteran industry consultant Erica Tuohy, who will manage the new program. Tuohy has been helping companies understand the value and applicability of online communications – and in particular business video – since 2000 when she left IBM to focus fully on the use of video to improve business communications with roles at Inktomi, RealNetworks, IVT and Accordent Technologies.
“Even as enterprise video continues to grow in popularity, executives still need help in sorting out the solutions that best put the technology to work,” Tuohy said. “The new IMS consulting services group will bring years of market experience that can help executives navigate the challenges that arise when implementing these advanced technologies for enhancing communications.”
As part of the service launch, IMS is partnering with Los Angeles-based Straightline Strategies, which will provide marketing and business development services in support of the consulting services group.
“In the post-YouTube era, more and more executives recognize that online video is an increasingly critical part of their business communications strategy,” said Straightline President Brian Berlin. “IMS can provide these executives the playbook they need to transform the novelty of online video into a business tool that enhances workplace efficiency.”
Interactive Media Strategies (interactivemediastrategies.com), with offices in Arlington, Texas; Ashland, Mass.; and San Francisco, Calif. provides market research on the online business video sector. The firm fields annual surveys of 1,200 corporate executives to gauge use, deployment and perceptions of Web communications in the enterprise and conducts hundreds of interviews annually with technology vendors and end-users to identify key trends in the corporate adoption of online video and related Web communications technologies.