PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Innovative and Affordable Products Uplift Prospects for Point-of-Use Water Treatment Systems Market in India Finds Frost & Sullivan - Growth in purchase power, non-availability of clean potable water, and the introduction of innovative, affordable chemical/resin-based products have given the Indian point-of-use (POU) water treatment systems market a significant boost
Innovative and Affordable Products Uplift Prospects for Point-of-Use Water Treatment Systems Market in India Finds Frost & Sullivan

 

NewswireToday - /newswire/ - Mumbai, India, 2009/07/21 - Growth in purchase power, non-availability of clean potable water, and the introduction of innovative, affordable chemical/resin-based products have given the Indian point-of-use (POU) water treatment systems market a significant boost.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Environment/Recycle Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

The residential water treatment systems market is in the growth stage in India as urban lifestyles evolve in tandem with increasing globalization and the rapid pace of development of the IT/ITES industry. Extensive marketing efforts by product suppliers have helped expedite awareness on the detrimental effects of water contamination.

New analysis from Frost & Sullivan (environmental.frost.com), Strategic Analysis of the Point-of-Use (POU) Water Treatment Systems Market in India, finds that market earned revenues of over INR 16,500 million in 2008 and estimates this to reach INR 50,758 million in 2013.

If you are interested in a virtual brochure, which provides a brief synopsis of the research and a table of contents, then send an email to Ravinder Kaur/ Amrita Nandi, Corporate Communications, at ravinder.kaur[.]frost.com/ amritan[.]frost.com with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, a brochure will be sent to you by email.

The agricultural and industrial sectors utilize most of the water resources in India, leaving a meager portion for drinking purposes. Indiscriminate discharge of industrial and agricultural effluents into the rivers and lakes has contaminated the water resources, heightening the need for water purification processes. By 2015, the discretionary spending in Indian households would multiply manifold with the increase in growth of disposable incomes thereby increasing the purchasing power. These factors would trigger growth for the POU systems.

"Increasing focus on health among the urban population and non-effectiveness of conventional water treatment methods such as boiling of water has increased the usage of POU systems in Indian kitchens," says Frost & Sullivan Research Analyst Nideshna Naidu. "Ultraviolet (UV) systems dominate the market currently, while chemical or resin-based systems are growing substantially at double-digit rates."

The Indian POU water treatment systems market is highly fragmented with over 150 national, regional, and local participants in the fray. The buoyant sectors experience the entry of increasingly more participants each year and domestic demand is mostly met by indigenous manufacturing. Numerous small participants fight for their share of the pie at the bottom of the pyramid. Six major participants hold sway over the top tier, while a reasonable number compete for space in the middle tier.

Despite the immense opportunities, the market is fraught with challenges. Over the years, advertisement and brand awareness have become prominent competitive factors. The most crucial aspect is the funding necessary for the promotion of POU systems. Brand promotion plays a vital role in this market as it boosts product visibility.

Suppliers must ensure that products offered are of superior quality. Prompt after-sales service is another important criterion. Low cash flows prevent participants in the unorganized sector from building a good after-sales network.

"The lack of after-sales support and the supply of inferior products will result in the erosion of customer confidence," says Naidu. "Thus, companies must ramp up efforts and develop a strong, technically sound after-sales support team to emerge as successful participants in this competitive space."

The high cost of UV and RO systems have resulted in low acceptance levels among the middle and lower class sections; consequently, market penetration of these products has been curtailed. In such a scenario, the choice of distribution channel is critical for the enhancement of business prospects. Direct selling remains the best option for water treatment products in India. Retail selling is picking up momentum in India because of the slow but steady acceptance of water treatment products as consumer products.

Strategic Analysis of the Point-of-Use (POU) Water Treatment Systems Market in India is part of the Environmental Growth Partnership Service program, which also includes research in the following markets: Indian Waste Management Services market, and Indian Air Pollution Control Equipments Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents.

Strategic Analysis of the Point-of-Use (POU) Water Treatment Systems Market in India / P2BC

Contact:
Tanu Chopra, Corporate Communications – Middle East
P: +91 22 4001 3437
F: +91 22 2832 4713
E: tanuc[.]frost.com

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Environment/Recycle Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Environment/Recycle articles,
CATCH Visitors via Your Competitors Announcements!


Innovative and Affordable Products Uplift Prospects for Point-of-Use Water Treatment Systems Market in India Finds Frost & Sullivan

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Frost & Sullivan |
Publisher Contact: Ravinder Kaur / Amrita Nandi 
+91 44 42044760 / +91 22 4001 3404 ravinder.kaur[.]frost.com / amritan[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Environment/Recycle via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Environment/Recycle Most Recent Related Newswires:

Agilyx Introduces Public Monthly Plant Tours
Veolia Chosen to Engineer and Deliver A Large Scale Wastewater Treatment Plant for Aramco’s Jazan Refinery in Saudi Arabia
NACWA Recognizes Veolia and Three Municipal Partners for Superior Environmental Compliance
Lewatit and Lewabrane to Treat Nile water
Canadian Refinery to Recycle its Water with GE’s Wastewater and Chemical Treatment Technologies
Veolia Completes Final 'Green Steam' Milestone with Reconfiguration of Kendall Cogeneration Station
Agilyx Introduces Chemical Recycling of Waste Polystyrene At APEC Meeting
Canadian Oil Refinery to Reuse 100 Percent of Water with GE’s Wastewater Treatment Technology
Frost & Sullivan Highlights Green Worx's Commitment to Sustainability by Creating Environmentally Friendly Cleaning Products
Innovative Upcycling of Food Waste Expands Opportunities for Food Waste Management Finds Frost & Sullivan
Veolia Builds Training Facility At its Pennsylvania Nuclear Services Site
New London, Connecticut Extends Partnership with Veolia and Implements New Utility Billing Program
Veolia Closes Acquisition of Chemours' Sulfur Product Assets
Frost & Sullivan Acclaims NuWater’s Strong Customer Service Model for the Modular and Mobile Industrial Waste Water Treatment Market
Sustainable Partners Selects Veolia to Boost Performance of Lowell, Michigan - Waste-to-Energy Facility

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  NAKIVO, Inc.





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)