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NewswireToday - /newswire/ -
Bromsgrove, Worcestershire, United Kingdom, 07/17/2009 - Reckitt Benckiser has launched it's first corporate advertising campaign, a competition on Facebook encouraging innovators to create a new product which will make life easier for festival goers.
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Do you have what it takes to invent a new product to make life easier for festival goers?
Do you have the drive to innovate and impress?
Global consumer goods company Reckitt Benckiser is looking for innovators of the future as it launches it's first corporate advertising campaign online.
The company, which makes Finish, Dettol, Vanish, Nurofen, is aiming to raise awareness of its corporate identity as an employer to the next generation 22 to 32 year olds.
The campaign, which will only be online, launches today and will initially run across six of its international markets including the US, UK, Brazil, India, Russia and Germany.
It will run on the company's Facebook page and challenges onliners to come up with suggestions for innovative produces that would meet the needs of people going to music festivals.
They are then encouraged to upload a video describing their product and how they would take it to market and why they made the decisions they did.
There is a $5,000 (and Euro, £, Rupee and Reals equivalent) on offer to the winning entry.
Videos will be rated by the public and the top 20 will go through to be judged by a panel which will include independent commentators from journalists to academics and RB marketers.
They will be looking for an innovative product and way of thinking.
Andreaa Dawson-Shepherd, Reckitt Benckiser's global corporate affairs director, said: "We aren't short of new ideas but being innovative and entrepreneurial is core to the type of peopel who do well at the company. We wanted the ads to reflect the dynamic and fast-moving world of RB."
The campaign is part of a wider move to start using social media.
RB employees who blog and Tweet about their work will also be commenting on the progress of the competition and the entries.
The campaign is not intended to sell more RB products but to drive RB's future growth by boosting awareness of the company itself and ts unique culture amongst entrepreneurially spirited new comers to the world of work.
Andraea Dawson-Shepherd, added: “Our Powerbrands are already well known and successful but behind their success is a team of innovative people who are the key to ensuring the company’s outperformance. We have grown so rapidly that to meet our future growth aspirations we need to make ourselves better known among the next generation of people who might partner with us or work with us and let them know what the company has to offer and the type of people who thrive here.”
RB has consistently outperformed its sector for net revenue and profit growth. It sells its products in 180 markets and has operations in 60 markets.
The company also has one of the highest rates of innovation - with about 40% of annual revenues coming from products launched in the prior three years. The campaign plays on the importance innovation and entrepreneurship play in RB’s success.
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