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NewswireToday - /newswire/ -
Manchester, United Kingdom, 07/16/2009 - FunnyorDie.co.uk, the UK version of the comedy video website founded by US-based comedians Will Ferrell and Adam McKay, has appointed independent online advertising sales house w00t!media to manage digital advertising sales.
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Funny or Die UK was launched in September 2008 by site patrons ‘Little Britain’ stars Matt Lucas and David Walliams. The website features original and user-generated content. Videos are voted for by users of the site, and those that are deemed funny remain online. Those which are voted for badly ‘die’ are relegated to the site’s ‘crypt’. Exclusive material is also submitted from comedians including Dom Joly and Peter Serafinowicz.
Featured video celebrities include Paris Hilton and Natalie Portman, along with Lindsay Lohan and her famous lonely-hearts style advert.
FunnyorDie.co.uk’s online advertising account was previously held by Sky.
“w00t!media specialises in site-specific representations, which appealed to us and differed from the more packaged network sell of other third party sales houses,” said James Serafinowicz, Head of Content at Funny or Die. “w00t!media is currently focusing on securing bespoke brand solutions across a range of entertainment advertisers.”
The site recently featured advertising from Sony Playstation, promoting the new Ghostbusters gaming release.
“Funny or Die has become synonymous with excellent comedy sketches and TV-quality production values and is now the world’s number one comedy portal,” said Austen Kay, Director of w00t!media. “The UK arm combines the best of the stateside offering with an increasing collection of home-grown clips. w00t!media is presenting tailored brand opportunities to advertisers keen to appeal to this massive demographic.”
Funny or Die’s first video ‘The Landlord’ has now received over 60 million views. Last month the UK site saw 190,000 unique users, generating 620,000 page views.
About w00t!media
w00t!media is an independent digital sales house. We provide premium representation for entertainment and lifestyle publishers, offering an alternative media-buy to commoditized ad-networks. In particular, w00t!media specialise in creative solutions across cult websites. In 2007, w00t!productions and w00t!viral launched; focused on the creation and guaranteed exposure of engaging, ad-funded content. Current viral seeding clients include Unilever, ghd, Nokia, O2 and adidas. Productions clients include Cadbury, T-Mobile and Fanta. w00t!media was founded in 2005 by Austen Kay and Dan McDevitt.
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