TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, will host a webinar titled Channel Marketing and the Role of Social Media on July 15, 2009 at 4pm EST. The free webinar, featuring channel expert Heather Margolis, will explore both how and why social media should be part of a company’s marketing mix, as well as how to effectively leverage it for partner programs.
“In today’s economic climate, companies are more concerned than ever with how to maximize their partner relationships to increase overall sales,” said TreeHouse Interactive Director of Marketing, Chris Frank. “Done correctly, social media tools can add a powerful component to a company’s marketing efforts by helping to better engage, educate, and sell.”
Frank will co-lead the webinar discussion with channel expert and consultant Heather Margolis, who has directed channel programs at companies such as Dell, EMC and EqualLogic. Margolis also has extensive lead generation and field marketing experience.
TreeHouse Interactive helps customers increase revenue and decrease costs by providing CRM software and services that automate key business processes associated with partner relationship management, channel sales force automation, and multi-channel marketing. The company has taken a lead role in defining how companies can master and integrate new social media vehicles for more effective marketing campaigns.
The July 15 webinar is the fifth in a series of educational TreeHouse webinars that provide useful advice to companies who wish to improve the quality of their sales, marketing and partner programs. Previous webinars include 5 Steps to Building a Better Partner Program, Is Lead Scoring Dead?, Launch Your Email Campaigns With Rocket Science, and Supercharge Your Trade Show Attendance.
About TreeHouse Interactive
Since 1997, TreeHouse Interactive (treehousei.com) has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance and industry-leading ROI.