McKinley Marketing Partners, Inc. has appointed Lynn Handley as its new Director of Business Development in their growing Dallas/Fort Worth market. McKinley, one of 2008’s Top Women-Owned Businesses in the Dallas Metroplex according to the Dallas Business Journal, expects Handley to increase the company’s presence using her 18+ years of sales, marketing, and entrepreneurial experience. Handley plans to utilize her networking and leadership skills to develop new business opportunities in the healthcare, financial, retail, defense, and manufacturing segments. She will also support McKinley’s current client base of Fortune 500/1000 companies, federal agencies, and trade associations.
Recognized as one of 2009’s Top 25 Temporary Staffing Companies by the Washington Business Journal, McKinley offers a unique solution to companies who are looking to keep up with marketing demands yet have fewer resources: The Interim Marketing Manager(sm) (IMM®) business model. This convenient and cost-effective strategic solution allows McKinley to provide marketing consultants for immediate, short-term or long-term marketing needs in the Washington, D.C. area, the Dallas/Fort Worth Metroplex, and the New York City metro area. McKinley’s professionals can jump in to help spearhead initiatives, supplement ongoing projects, or fill a needed skill set on a case-by-case basis.
Prior to joining McKinley, Handley most recently served as an independent consultant, where she provided integrated marketing communications services to clients including research, strategic planning, media and public relations, employee communications, and web content development to build and grow businesses. Her clients spanned multiple industries including consumer retail, transportation, healthcare, telecommunications, and industrial.
While at the University of Texas at Arlington, Handley served as Vice President of Communications where she managed marketing strategies to elevate the brand image to reflect a leading full-time university. Her other experience includes senior-level positions with organizations such as the University of Texas at Arlington, TXU, Verizon Communications, DDB Worldwide, and Keller-Crescent. Handley currently serves as an ambassador for the Greater Dallas Regional Chamber of Commerce and works as a volunteer for the American Red Cross. Handley earned both a master’s degree and a bachelor’s degree from the University of North Texas.
“Serving as a marketing consultant in the past has laid the foundation for Lynn to be successful in this new venture. She is a long-time Dallas resident with connections in the community that allow her to be keenly aware of Dallas’ business projects. We know Lynn will be an extremely valuable addition to our team and we look forward to utilizing her combined background of sales, consulting, and marketing,” said Michelle Boggs, President and CEO.
McKinley Marketing Partners (mckinleymarketingpartners.com) is a unique firm, specializing in providing on-demand marketing services, communications, and public relations professionals for interim, contract-to-hire, and permanent placements to Fortune 1000 companies and trade associations.