NewswireToday - /newswire/ - Moscow, Russia, 06/24/2009 - Sony Ericsson Mobile Communication, one of the largest mobile phone manufacturers in the world, and Playfon, an international multimedia entertainment company, celebrate 3 years of partnership through the launch of popular download service PlayNow™.

PlayNow™, Sony Ericsson’s browser-based download service, was introduced in February 2004 as the easiest way for owners of Sony Ericsson phones to listen to and directly purchase ringtones. Since then the development of content service became one of key elements of the Sony Ericsson service strategy.

Expanding the PlayNow™ including the launch of the service in CIS countries represents an exciting step forward for implementation of this strategy. It enables to provide Sony Ericsson’s consumers in this region with the instant access to the large multimedia catalogue from the major international labels worldwide.

From now PlayNow™ provides end-users in Kazakhstan and Azerbaijan with a greatly expanded range of premium content including music tracks, games, MP3 ring tones, themes and wall papers. There’s free content up for grabs as well.
According to the experts, PlayNow™ has good growth potential in these countries. It is expected that the transaction number could be comparable with the Ukrainian level already after few months.
“The expanding of PlayNow™ to Kazakhstan and Azerbaijan is not the first joint project of Playfon and the leading vendor of mobile handsets worldwide. From April 2006 Playfon assumed the development and maintenance of Sony Ericsson’s multimedia entertainment portal “Fun & Downloads”. In 2008 by joining forces with Playfon, Sony Ericsson launched its popular download service PlayNow™ in Russia and Ukraine. We are delighted to have been chosen by Sony Ericsson, and to be working closely with them. We hope to extend the collaboration with Sony Ericsson in order to provide the customers with new experience on Sony Ericsson devices”, - president of Playfon Muslim Shortanov says.

Agency / Source: Playfon™

Availability: All Regions (Including Int'l)

Traffic Booster: [/] Quick Newswire Today Visibility Checker

Distribution / Indexing: [+]