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Conduit, enabling web publishers to distribute their offerings directly and through its global network of publishers, today announced the Conduit Open™ initiative. This initiative reflects Conduit’s vision to bring the spirit and opportunities of the World Wide Web to the browser toolbar. As part of this initiative, Conduit has launched several new solutions that open new channels for distribution and sharing of web publishers’ content and applications.
Conduit is the inventor of the SaaS platform that allows web publishers to create and distribute their content and products on a custom community toolbar. The free, powerful platform has proven so popular that over the last four years, Conduit has amassed a network of more than 200,000 web publishers who distribute their offerings to more than 60 million users.
Conduit is now leveraging this network to create direct and indirect distribution opportunities for web publishers and users. Beginning today, web publishers will have direct access to the entire network of more than 60 million users via the new Conduit Marketplace by two means: one, a toolbar publisher’s content can be picked up and distributed on any other web publisher’s custom toolbar; and two, users can get additional content for their toolbars directly from the Conduit Marketplace or from the website of any publisher who is a member of the Conduit network.
“Conduit has created yet another unique and powerful distribution opportunity with Conduit Open,” said Alexander Schwartz, Vice President, Business Development, Softonic. “As we are looking to grow into new markets, these new technologies offer new channels for customer acquisition and retention that we could not have otherwise secured.”
With the launch of Conduit Open, the company has solved a major problem for web publishers who use the browser for marketing and distribution: competition for users. “When web publishers choose to offer a branded toolbar, they often believe they have to compete for users against all other publishers because many users don’t want to clutter their browser with multiple toolbars,” said Ronen Shilo, CEO of Conduit. “These new technologies create more opportunities to distribute content and share users. Conduit believes there is room for every web publisher in the browser.”
“Using the Conduit solution, we were able to ‘Conduit our site’ and improve retention among our predominantly female audience and increase in revenues for FreeRideGames.com,” said Gil Selka, Director of Product Management for FreeRideGames.com. “Conduit’s new open approach and its Marketplace are going to help us get access to millions of potential users for our unique ad-supported free games offering.”
About Conduit
Conduit (conduit.com) enables web publishers to distribute their offerings directly and through its global network of more than 200,000 publishers and their 60 million users. Conduit is the inventor of the SaaS platform that allows web publishers to create and distribute their content and products on a custom community toolbar using all the leading operating systems and Internet browsers including Internet Explorer, Firefox and Safari. The free, powerful Conduit platform has earned the prestigious TRUSTe Trusted Download certification. With the Conduit Open™ initiative, launched in 2009, Conduit is creating new distribution opportunities by simplifying the sharing of content and applications via community toolbars across the World Wide Web. The platform has been adopted by major brands such as Fox News, Habbo, iWin, Major League Baseball, NHL teams, Softonic, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries around the globe.
Press Contacts:
Dayna Verstegen, Director, Marketing Communications
P: +1.650.340.1550 x101
E: dayna[.]conduit.com.
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lisa[.]perkettpr.com 
