In April, Cute as a Button Kids put smiles on the faces of parents and kids alike. After a year in business, Don and Stephanie Strain, feeling blessed that the community has embraced their unique retail concept, hosted a big family-style party for its loyal patrons.
The festivities kicked off with a Spring fashion show in which Cute as a Button Kids modeled the latest in this year’s springtime clothing. And, oh yes, these kids were ‘cute as a button’, with varying styles of working the runway – from charging across the stage to prim and proper to ogling the audience in dazed wonderment.
Afterwards, the party commenced. Children became butterflies, princes, princesses, and favorite cartoon characters as the face painter worked feverishly all day to make their fantasies come true. With fists full of anniversary cake and popcorn, the kids played and made believe for free in Button Lane’s town square, which is a 2500 square foot child-size town, complete with hospital, restaurant, boutique, fire station, art studio, elementary school and tree house, along with costumes and toys. Parents visited, sipped coffee, snapped pictures, and watched their kids become fully immersed in the balloon artist’s creations and their imaginative play in Button Ln.
“We had the best time on Saturday,” said Stephanie Strain. “We always love watching our parents and their kids enjoy their time together here, but this day was so special because we got to see so many of the people who have made Cute as a Button Kids an integral part of this community. We want to give everyone a heartfelt thank you.”
Don and Stephanie Strain spent years on the corporate career path, both with Frito Lay, before deciding to start a business that they felt could fill a void for parents of young children like themselves.
“We wanted a place that would be comfortable and fun for parents and their kids, and we wanted to provide upscale clothing that didn’t have the upscale price tags,” said Don Strain. “In this town there’s always a little pressure to keep up with the Joneses and that can be expensive. Thus, we chose a concept where parents could make a little back on their children’s quickly outgrown clothing and slightly used toys and furniture and a way to pick up those designer and premium labels at affordable prices. It’s worked out great.”
Cute as a Button Kids opened in March 2005 at 9720 Coit Rd., Ste. 200 in Plano (the southeast corner of Coit and 121).