Starr Tincup, the marketing firm for providers of Human Capital software and services, announced today the release of a thought leadership piece entitled “The Secrets to Creating Editorial Calendars.” The piece is part of a year-long series intended for marketers that are trying to reach Human Capital buyers. This particular piece, which addresses how to plan an editorial calendar and why it is important, is available to the public at crunk.starrtincup.com/calendar.
The piece provides significant information that most companies aren’t aware of when it comes to planning their marketing activities. “When planning out an editorial calendar it’s crucial that you step back and take a look at the big picture, you have to consider a lot of things that most people wouldn’t expect to be important to this process,” says William Tincup, principal and co-founder of Starr Tincup. In addition to the expected goals, objectives, resources and message these things also include money, knowledge and current events.
The piece outlines how to use these factors in three steps to planning out an editorial calendar. The three steps are: determine your goals and objectives, examine your resources, and look at your message. This process will help companies create a calendar that ensures that marketing is consistent and occurs on regular basis.
In addition to the three step process, it also includes a useful key to assist in planning an editorial calendar. “You need to find an intersection between your resources, what the market cares about and what you know all while making a connection with your prospects; that’s the key,” says Tincup.
About Starr Tincup
Starr Tincup (starrtincup.com) is a marketing firm for companies who sell Human Capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlike general agencies, Starr Tincup is all about Human Capital – we’ve worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the Human Capital solutions market segment.