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NewswireToday - /newswire/ -
London, United Kingdom, 06/18/2009 - de-construct, a digital marketing and communications agency and part of the Isobar network today launches the first phase of a major overhaul of Chivas Regal’s global digital presence.
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The first phase of the new campaign, which comprises a website and supporting online marketing activity, has been launched to support the premium whisky brand's new advertising platform 'Live With Chivalry’ and will use digital to bring the proposition to life and enroll brand advocates into the campaign.
The launch is the culmination of a year's work to develop new online brand guidelines and a new global site in collaboration with Chivas Regal’s local markets and distributors.
de-construct won the retained contract with Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, in a competitive pitch.
The agency has developed a long-term global strategy across all digital channels to deliver a digital presence for the brand.
To achieve this, de-construct has developed a modular system that ensures each market can customise their version of the site to match local content and marketing requirements. The agency is working with the global and local teams in the development of these new cross-platform modules, which will focus on driving traffic and taking the brand experience out to consumers in social spaces and mobile channels.
Dan Douglas, MD of de-construct says: "Creating usable brand guidelines for multiple markets is always a challenge. We've developed a powerful set of tools to maximise Chivas's digital presence globally and locally"
Simon Burley, International Marketing Manager for Chivas Regal says: "The launch is a great first phase of our overall digital strategy. We now have a consistent global online presence and the platform to launch our chivalry campaign across all digital channels".
About Chivas
Chivas Brothers (chivas.com) is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky with a portfolio that includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
About de-construct
de-construct (de-construct.com) is a strategic digital communications agency with a passion for good design, creativity and ideas.
Formed in 2001, de-construct brings together award-winning expertise in design, marketing, advertising, product design and technology to deliver smart and effective communications. We work side-by-side with our clients as strategic partners, immersing ourselves in their business and audiences, introducing new thinking through research and then crystallise our consultancy into a creative campaign embracing the full spectrum of digital platforms.
Clients include: Panasonic, Adidas, Chivas Regal, Jimmy Choo and the Barbican.
de-construct has offices in London and Amsterdam and is part of the Isobar network. Collaboration is fundamental to our innovative and flexible approach, and our aim is to make the experience of being a de-construct client the most enjoyable and inspiring experience.
de-construct: ideas :: innovation :: personality :: ambition.
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