In the wake of the beginning of the so-called communication revolution, Commotion Industries opens their doors to help businesses cut through the clutter of today’s media and reach the desired target market. Something they call comprehensive brand experiences.
Companies are facing many hurdles in the current marketplace. The recent recession has made it increasingly difficult for owners and managers to sell their respective wares. Today’s consumer has become increasingly proactive in research on products and brands to determine if the purchase fits their needs. On top of this, companies are having difficulties reaching the consumer on their terms. While the Internet has created billions of dollars in opportunity, it has also created a fractured and chaotic world for advertising and marketing products. “We think the future of advertising has to do with engaging and being interactive with the consumer, on their terms,” says Commotion Industries managing partner Tyler Browning.
They are certainly hitting the ground running. Browning stated that they have taken on 3 clients since they have opened their doors. The current roster includes, Firebird Longboards, maker of handmade longboard skateboards constructed out of reclaimed wood; Prestige Imports Audi and Porsche dealer in Lakewood; Loveland Ski Area located on the Continental Divide in Colorado.
Although the company is located in Denver, Colorado the firm aims to work with clients around the globe. “We would like to bring our various perspectives and unique initiatives to help clients around the globe.” States Jody Monson, who manages the artistic direction of the company and represents one third of Commotion Industries. Monson also said they are currently discussing the possibility of partnering with a global brand in Europe, but declined to reveal the company because the deal has not been finalized. Tom Van Ness is the third partner of Commotion Industries and as his position conveys, he is Creative Scientist. Van Ness says, “To us, this idea of brand experience as we like to call it, is something of a science; when you put hard work in the lab, great things will happen”.
About Commotion Industries
Commotion Industries (commotionindustries.com) is an interactive design agency that offers unique multimedia advertising solutions. The goal of Commotion Industries is to find out how to reach a brand’s customers using very relevant touch points and highlighting them in an exclusive way. This strategic process has been dubbed The Bin™ by the founders of the company.